You can almost hear the brainstorming: “What if we mixed the top two things people buy at gas stations? Candy and coffee!” Boom. Snickers Iced Coffee is born.
Marketing analysis
The heatmap shows exactly what our eyes love first: the big red Snickers logo, then the candy image, then “Iced Coffee.” The design piggybacks on built-in trust and recognition before revealing what the actual product is.
Why it works
- Uses brand equity: everyone knows Snickers, so shoppers instantly stop and look.
- Category fusion: coffee plus candy equals curiosity.
- Clear visual hierarchy: big logo, tasty image, product name.
- Impulse trigger: made for fridge placement and quick trips.
Examples
- Reese’s released a peanut butter coffee creamer—same logic, new format.
- Cheetos partnered with KFC for Cheetos chicken sandwiches.
- Dr. Pepper BBQ sauce hit grocery shelves as condiment-meets-soda mashup.
- Starbucks used Oreo flavoring to tap into dessert cravings.
Analyzed by Swipebot
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