Sugarman Trigger #11 - Current Fads
Updated on
Remember fidget spinners? They shot up like fireworks… then disappeared just as fast. This Google Trends graph says it all: a massive spike, then tumbleweed.
Marketing analysis
Joe Sugarman taught that fads can signal which product categories are about to heat up. Smart marketers don’t go “all-in” on one fad. They watch where fads cluster and use that insight to spot bigger, lasting movements.
Why it works
- Fads = early indicators of mass consumer interest
- Quick wins if you act fast
- Avoids long-term risk by exiting early
- Great way to test and learn what’s trending
- Patterns of fads often reveal long-term markets
Examples
- Fidget spinners → short-term toy gold rush
- Keto snacks → led to ongoing health food boom
- TikTok filters → inspired entire UGC ad industry
- Wordle → mini craze that proved puzzles could still go viral
Analyzed by Swipebot
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