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Super generalized business card

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Copywriting
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Updated on Nov 8, 2025
Super-generalized-business-card

Most business cards are boring. Name, title, email, phone. Done.
But Dave Miller’s card? It’s a chaotic list of everything from “Wars fought” to “Meatballs.” It’s absurd, funny, and unforgettable. Kind of like Dr. Bronner’s soap bottles covered in endless rambling text.

Why It Works

  • Surprise breaks the brain’s autopilot and grabs attention.
  • Humor builds instant likability and memorability.
  • Novelty earns “keepability” — people hang onto it instead of trashing it.
  • Too much info becomes a visual texture that sparks curiosity.

Real World Examples

  • Cards Against Humanity: absurd humor made a $12 card game brand worth millions.
  • Liquid Death: wild copy and dark humor turned canned water into a $700M company.
  • Old Spice: over-the-top storytelling revived a dying deodorant brand overnight.

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