Super generalized business card
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Most business cards are boring. Name, title, email, phone. Done.
But Dave Miller’s card? It’s a chaotic list of everything from “Wars fought” to “Meatballs.” It’s absurd, funny, and unforgettable. Kind of like Dr. Bronner’s soap bottles covered in endless rambling text.
Why It Works
- Surprise breaks the brain’s autopilot and grabs attention.
- Humor builds instant likability and memorability.
- Novelty earns “keepability” — people hang onto it instead of trashing it.
- Too much info becomes a visual texture that sparks curiosity.
Real World Examples
- Cards Against Humanity: absurd humor made a $12 card game brand worth millions.
- Liquid Death: wild copy and dark humor turned canned water into a $700M company.
- Old Spice: over-the-top storytelling revived a dying deodorant brand overnight.