Some headline formulas die fast. But one keeps crushing it decade after decade: the “How to” headline. It works in ads, books, blogs, everywhere. And it’s the easiest way to make people stop, read, and click.
Why “How to” Keeps Winning
- Promises a clear, useful payoff
- Feeds our love of steps and structure
- Sets up an easy path to results
- Makes readers feel their time will be well spent
Proof It Works Everywhere
- How to Win Friends and Influence People sold 30M+ copies
- How to Train Your Dragon became a billion‑dollar franchise
- How to Cook Everything dominates Amazon’s cooking charts
- Blog titles with “How to” get 1.5x more clicks
Start with “How to.” End with value. Watch your headlines pull more eyeballs.