The Pareto Principle in action

The Pareto Principle states 20% of activity will account for 80 percent of results.

You can see it demonstrated here on certain consumer products.

Things like detergent, chocolate, and toilet paper are used by almost everyone.

Things like cigarettes, beer, and soft drinks are consumed mostly by the top 20% of users.

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Q2 is near

Whatever your 2024 goal is, you have 9 more months to complete it

❌ Q1: January, February, March​
✅ Q2: April, May, June
✅ Q3: July, August, September
✅ Q4:

pluto

Total Addressable Market

When looking at market size it’s helpful to look at the realistic amount you can capture.

TAM: Total demand for a specific product/service in a market.

SAM: Portion of TAM