🎤 The SWIPES Email (Friday, June 20th, 2025)
Friday, June 20th, 2025
SwipeFile.com: Inspiration for your marketing.
CopywritingCourse.com: Get good at selling (join for a year, try it)!
Heyyyooo coming at ya'll today from Park City, Utah!
Let's get started with the Swipes Email!! -->
Swipe:
Checkout the old Ogilvy & Mather (legendary marketing company) original slogan:
It was amazing: "We sell, or else."
As pointed out by David, the new one is kinda garbage and forgettable.
Oof 😐
Wisdom:
This is a great reminder that you personally can FULLY control certain things, partially influence others, and not control certain things:
This is a flatter representation of this "Circle of Control" which is a a powerful visual reminder of what’s in your control, what you can influence, and what’s beyond your reach.
Great for when your brain is spiraling over stuff that's not your problem.
• Circle of Control: You can completely control these.
• Circle of Influence: Can't fully control, but can influence.
• External Circle: Can't control these at all.
Interesting:
This is a cool headline I saw out in the wild.
The headline hits home at renters saying, "Still settling for the apartment you swore was temporary."
It includes a QR code to get to their app that you can just swipe to look for new apartments.
Picture:
I just sat down with Chandler Bolf of SelfPublishing.com and talked about:
How he's sold $70,000,000 worth of guidance for people to self publish their books.
His company helps publish 2 to 5 books PER DAY.
All the inner works of creating and launching a book.
This interview will come out soon, in about 2 weeks, but in the meantime checkout our other videos and please subscribe to the channel!
Essay:
I am just such a fan of this essay "How to Get Rich by Naval Ravikant"
This is a screenshottable size list of 41 lessons on how to get rich without being lucky according to Naval Ravikant:
This essay was originally a Tweet-thread put out by legendary investor
Naval Ravikant which went mega viral, and it has some solid advice, including:
SEEK WEALTH, NOT MONEY OR STATUS. WEALTH IS HAVING ASSETS THAT EARN WHILE YOU SLEEP.
UNDERSTAND ETHICAL WEALTH CREATION IS POSSIBLE. IF YOU SECRETLY DESPISE WEALTH, IT WILL LEAVE YOU.
IGNORE PEOPLE PAYING STATUS GAMES. THEY GAIN STATUS BY ATTACKING PEOPLE WEALTH CREATION GAMES.
YOU MUST OWN EQUITY–A PIECE OF A BUSINESS – TO GAIN FINANCIAL FREEDOM.
YOU WILL GET RICH BY GIVING SOCIETY WHAT IT WANTS BUT DOES NOT YET KNOW HOW TO GET. AT SCALE.
PICK AN INDUSTRY WHERE YOU CAN PLAY LONG-TERM GAMES WITH A LONG-TERM PEOPLE.
THE INTERNET HAS MASSIVELY BROADENED THE POSSIBLE SPACE OF CAREERS.
ALL THE RETURNS IN LIFE, WHETHER IN WEALTH, RELATIONSHIPS, OR KNOWLEDGE, COME FROM COMPOUND INTEREST.
PICK BUSINESS PARTNERS WITH HIGH INTELLIGENCE, ENERGY, AND, ABOVE ALL, INTEGRITY.
DON’T PARTNER WITH CYNICS AND PESSIMISTS. THEIR BELIEFS ARE SELF-FULFILLING.
LEARN TO SELL LEARN TO BUILD. IF YOU CAN DO BOTH, YOU WILL BE UNSTOPPABLE.
ARM YOURSELF WITH SPECIFIC KNOWLEDGE, ACCOUNTABILITY, AND LEVERAGE.
IF SOCIETY CAN TRAIN YOU, IT CAN TRAIN SOMEONE ELSE AND REPLACE YOU.
SPECIFIC KNOWLEDGE IS FOUND BY PURSUING YOUR GENIUS OR PASSION RATHER THAN WHATEVER IS HOT NOW.
BUILDING SPECIFIC KNOWLEDGE WILL FEEL LIKE PLAY TO YOU BUT WILL LOOK LIKE WORK TO OTHERS.
WHEN SPECIFIC KNOWLEDGE IS TAUGHT, IT’S THROUGH APPRENTICESHIPS, NOT SCHOOLS.
SPECIFIC KNOWLEDGE IS OFTEN HIGHLY TECHNICAL, OR CREATIVE, IT CANNOT BE OUTSOURCED OR AUTOMATED.
EMBRACE ACCOUNTABILITY, AND TAKE BUSINESS RISKS UNDER YOUR OWN NAME.
GIVE ME A LEVER LONG ENOUGH AND A PIECE TO STAND, AND I WILL MOVE THE EARTH.
BUSINESS LEVERAGE COMES FROM CAPITAL, PEOPLE, AND PRODUCTS WITH NO MARGINAL COST OF REPLICATION.
TO RAISE MONEY, APPLY YOUR SPECIFIC KNOWLEDGE, WORK ACCURATELY AND SHOW RESULTING GOOD JUDGMENT.
LABOR MEANS PEOPLE WORKING FOR YOU, THE OLDEST AND MOST FOOT-OF-LIVER.
LABOR LEVERAGE WILL IMPRESS YOUR PARENTS, BUT DON’T WASTE YOUR LIFE CHASING IT.
CAPITAL AND LABOR ARE PERMISSIONED LEVERAGE. EVERYONE IS CHASING CAPITAL, BUT SOMEONE HAS TO GIVE IT TO YOU.
EVERYONE IS TRYING TO LEAD, BUT SOMEONE HAS TO FOLLOW YOU.
CODE AND MEDIA ARE PERMISSIONED LEVERAGE. THEY’RE THE LEVERAGE BEHIND THE NEWLY RICH.
YOU CAN CREATE SOFTWARE AND MEDIA THAT WORKS FOR YOU WHILE YOU SLEEP.
AN ARMY OF ROBOTS IS FREELY AVAILABLE — IT'S JUST PACKED IN DATA CENTERS FOR HEAT AND SPACE EFFICIENCY.
IF YOU CAN’T CODE, WRITE BOOKS AND BLOGS, RECORD VIDEOS AND PODCASTS.
LEVERAGE IS A FORCE MULTIPLIER FOR YOUR JUDGMENT.
JUDGMENT REQUIRES EXPERIENCE BUT CAN BE BUILT FASTER BY LEARNING FOUNDATIONAL SKILLS.
THERE IS NO SKILL CALLED “BUSINESS.” AVOID BUSINESS MAGAZINES AND BUSINESS CLASSES.
STUDY MICROECONOMICS, GAME THEORY, PSYCHOLOGY, PERSUASION, ETHICS, MATHEMATICS, AND COMPUTERS.
READING IS FASTER THAN LISTENING. DOING IS FASTER THAN WATCHING.
YOU SHOULD BE TOO BUSY TO “DO” OFFICE WHILE STILL KEEPING AN UNCULTURED CALENDAR.
SET & ENFORCE AN ASPIRATIONAL PERSONAL HOURLY RATE. IF FIXING A PROBLEM WILL SAVE LESS THAN YOUR HOURLY RATE.
WHO YOU WORK WITH AND WHAT YOU WORK ON ARE MORE IMPORTANT THAN HOW HARD YOU WORK.
BECOME THE BEST IN THE WORLD AND WHAT YOU DO. KEEP REDEFINING WHAT YOU DO UNTIL THIS IS TRUE.
THERE ARE NO GET-RICH-QUICK SCHEMES. THOSE ARE JUST SOMEONE ELSE GETTING RICH OFF YOU.
APPLY SPECIFIC KNOWLEDGE, WITH LEVERAGE, AND EVENTUALLY, YOU WILL GET WHAT YOU DESERVE.
WHEN YOU’RE FINALLY WEALTHY, YOU’LL REALIZE IT WASN’T WHAT YOU WERE SEEKING IN THE FIRST PLACE.
Splurge:
Man...we're half way through 2025 and the super-busy holiday season is fast approaching.
DO NOT get caught slacking now, then go into panic mode creating all your marketing for the holiday season (a mistake I've made too many times)!
Take this time NOW while things are relatively calm before Q3 and Q4 to optimize the living heck out of your marketing, and make better:
How are you planning for the 2nd half of the year?
...and if you were to join CopywritingCourse and get access to myself and professional writers, would that help??
Sincerely,
Neville Medhora
P.S. If you need help hitting your goals this Q3 and Q4, perhaps checkout joining Copywriting Course right now (and use coupon code LEVELUPQ4 for 50% off, offer ends July 1st).
Image Description
The image showcases the title "The SWIPES Email" with symbols representing the sections: Swipe, Wisdom, Interesting, Picture, Essay, and Splurge. Each section is paired with an emoji that visually represents it, providing a playful and engaging overview of the email's contents.
Positive Aspects
This image effectively sets the theme for the email by visually organizing the content into distinct sections. The use of emojis adds a fun and modern touch, making it more visually appealing and easier for readers to navigate and understand what each section entails.
Key Takeaways
- Swipe: Highlights the importance of memorable marketing slogans, referencing Ogilvy & Mather's "We sell, or else."
- Wisdom: Discusses the "Circle of Control" concept, emphasizing what you can control, influence, and what is beyond your reach.
- Interesting: Features a clever apartment-hunting headline that resonates with renters, showcasing innovative marketing with QR codes.
- Picture: Teases an upcoming interview with insights on self-publishing success, highlighting Chandler Bolf's achievements.
- Essay: Shares Naval Ravikant's wisdom on wealth creation, focusing on ethical wealth and long-term strategies.
Additional Insights
- Marketing Inspiration: This email is a treasure trove of marketing insights, from legendary slogans to cutting-edge QR code usage, offering a blend of traditional and modern techniques.
- Control and Influence: The "Circle of Control" is a powerful reminder for marketers to focus on what they can control and influence, reducing stress and improving strategic planning.
- Engagement: The playful use of emojis and the structured layout make this newsletter engaging and easy to digest, encouraging readers to explore each section in depth.
