Gus-twitter-post

AIDA Formula low effort -> high impact

The standard AIDA Formula is still one of the most useful things in copywriting a person can learn, look at...

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Formulas
Wisdom
Tweets
Apr 30, 2024
interstates-map-directions

U.S. Interstates visual

How did I not know this before? Even number interstates: Side to Side Odd number interstate roads: Up and Down...

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Wisdom
Data
Images
Apr 15, 2024
here-is-the-households

2023 US age to net worth comparison.

While this chart isn't visually very interesting, but the content is very juicy! This is USA data from 2023 that...

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Data
Images
Apr 13, 2024
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Top TV vs. Seinfeld

In 2023 you'd have to combine the top 5 highest viewed episodes of television shows, just to equal just one...

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Data
Interesting
Mar 24, 2024
slippery-slope

"The Slippery Slope" and "The AIDA Formula"

One of my favorite marketing concepts is "The Slippery Slope" where you capture people's attention, give them great content, then...

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Formulas
Mar 24, 2024
window-cleaning-sign

Local business A-Frame marketing

Saw a good example of local business marketing while driving in Houston: It's a simple A-Frame this window cleaner puts...

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Print Ads
Outdoor Advertising
Restaurant Signs
Mar 9, 2024
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Crossed 100,000 Subscribers YouTube Plaque

Hey check it out I got one of those 100k subscriber YouTube plaques!

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Picture
Videos
Images
Mar 8, 2024

Copywriting Course

Black Friday Sale!

Use code BLACKFRIDAY for 50% off + 2 extra months

wtf-book

Book Split Test: Rob Roseman’s WTF Divorce Journal

In our Copywriting Course Office Hours member Rob Roseman said he wanted to a release a book to his Instagram...

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Before and After
Outdoor Advertising
Interesting
Feb 18, 2024
yellow-green-split-test

Book Split Testing: Noah Kagan’s Million Dollar Weekend

Look at this “Split Testing” Noah Kagan did to find the right book cover: He took a picture from a...

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Essay
Before and After
Books
Outdoor Advertising
Feb 16, 2024

Million Dollar Weekend.

I just did an interview with my bestest buddy Noah Kagan about reverse engineering business and his book Million Dollar...

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Splurge
Videos
Feb 10, 2024
genius-litter-on-shark-tank

Shark Tank: trying to sell "Genius Litter"

My buddy @RamonVanMeer sold his last company then started several companies in the pet space, and went on SHARK TANK...

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Interesting
Feb 10, 2024
nev-caffeine

No caffeine for the next two weeks.

I'm just gonna do it: I'm not gonna drink caffeine for the next two weeks. I’ve tried tapering off and...

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Essay
Feb 9, 2024
IMG_0681

How content creators could get paid for their work.

In a perfect world without inefficiencies, a content creator should get paid for their work directly from the person consuming:...

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Essay
Dec 31, 2023
split-test

Which of these Facebook ads will do better?

Which of these do you think would do better? A or B? In our community site Laurie Bell completed this...

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Ads
Copywriting
Before and After
Social Media
Dec 15, 2023
sphere-butterflies

The Sphere in Las Vegas

I went to The Sphere this weekend in Las Vegas to see U2 and it was so damn cool, here's...

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Picture
Outdoor Advertising
Nov 10, 2023

Join Copywriting Course!

Write. Learn. Take action.

dalle-3-book

"Dall-E 3" image generator

Open AI just released their "Dall-E 3" image generator. I've been playing around with it, re-doing pieces of my own...

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Essay
Oct 20, 2023

Getting the most out of a Guest Bedroom

This room in my house quadruples as: • Home office • YouTube studio • Co-working space for 6 • Overflow...

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Picture
Oct 19, 2023
email-list-clean

Email list cleaning

Having done this many times across many email lists, I can tell you it's healthy for the email list in...

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Wisdom
Advice
Sep 20, 2023
focus-social

It use to be...changing platforms

Platforms change, but good content and interesting people always rise to the top. For example.... It used to be MySpace...

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Essay
Jul 14, 2023
DCIM100MEDIADJI_0272.JPG

Texas famous Buc-ee's Gas Station

In Texas there's this famous gas station called Buc-ee's...and each one is absolutely gigantic, almost like a small Wal-Mart. It's...

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Picture
Jul 14, 2023