“The Van That Can” Chevy Astro Ad from 1986

This is a great ad for the popular Chevy Astro van from 1986.

The ad goes through six of the main features and benefits of the van, including:

Can take all your bikes, tents, vacation gear….
Can carry eight people….
Can take you on adventures every weekend….
Can tow big loads….

Great use of a single page to showcase so much information!

Re-working copy

Re-working the copy on a page is important from time to time.

You may spot things your didn’t like, or can improve, or can give better analogies for….ultimately making the …