Udemy enrollment confirmation email
Updated on
Right after you buy a course, Udemy hits you with this sleek email. No fluff. Just a giant green “Start Course” button begging for a click. It’s pure action marketing in its simplest form.
Marketing analysis
The layout is clean. One main visual, one main button, and a few trust badges underneath. Everything points to one thing—getting you to start. It shrinks the gap between purchase and action, which boosts engagement and retention.
Why it works
- Instant next step = dopamine hit
- Zero distractions = one goal in sight
- Credibility = star ratings and guarantees
- Benefits = lifetime access and mobile learning
Examples
- Netflix: “Start Watching” right after signup
- Duolingo: “Take your first lesson” instantly
- Amazon Kindle: “Start Reading” in confirmation email
- Headspace: “Take your first breath” right after signup
Analyzed by Swipebot
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