Upsell sales page for water company
Sales Pages
Apr 1, 2022
Once I entered my payment info I was presented with a offer I couldn't refuse. The key trigger in my decision was them presenting the retail price, my deal and how much I was saving side by side. Plus they already had my card info all I had to do is click "Buy Now".
Analyzed by SwipeBotSwipeBot
Image Description
The image shows an upsell offer from blk. water, displaying a 6-pack of blk. Original Alkaline Fulvic Water. The offer highlights a significant discount, showing the original price of $17.99 slashed to $4.00, with a savings of $13.99. A prominent "Pay now • $4.00" button makes it easy to accept the deal.
Positive Aspects
- Clear Pricing Breakdown: The image effectively uses a side-by-side comparison of the original price, discounted price, and total savings, making the value proposition crystal clear.
- Urgency and Simplicity: The limited-time offer and easy "Buy Now" button encourage quick decision-making, leveraging the customer's convenience of having payment info already entered.
Key Takeaways
- Effective Upselling: Showing the discount and savings directly next to each other enhances the perceived value, making the offer more enticing.
- Streamlined Purchase Flow: Having customers' payment information already on file reduces friction and makes additional purchases as simple as clicking a button.
- Urgency and Value: Combining a limited-time offer with clear savings creates a compelling reason for customers to act immediately.
Additional Insights
- Psychological Triggers: This upsell leverages the "fear of missing out" (FOMO) with its limited-time offer while also appealing to the desire for savings, both powerful motivators in decision-making.
- Design Simplicity: The minimalistic design of both the product packaging and the webpage keeps the focus on the offer itself, avoiding distraction and aiding in clarity.
