Use images for math formulas

Marketing metrics are crucial, but math formulas can make people’s eyes glaze over. These visuals flip that problem by turning formulas into stories your brain can see.

The Power of Visual Math

Each image makes an abstract number concrete. Instead of “Total Revenue ÷ Number of Orders,” you see a cart, cash, and a clipboard. Suddenly, the math feels simple and actionable.

Why It Works

• Pictures activate quick understanding
• Clean layouts reduce cognitive load
• Color and icons show hierarchy
• Great for quick training or presentations

Real Examples

• HubSpot uses icons in dashboards to make KPIs instantly readable
• Shopify’s AOV formula in tutorials gets more engagement because it’s visual
• Google Ads uses visual calculators to explain conversions
• SaaS onboarding pages often show churn and CAC like this to teach new users fast