Speed of light visualized

Explaining that light travels "300,000 miles per second" sounds cool… until your audience’s eyes glaze over. But show a short video of light zipping around planets? Now that’s sticky.

The Marketing Lesson

Facts alone rarely sell. Humans “get it” faster when they see it. That’s why product videos, demos, and visuals beat long-winded explanations every time.

Why It Works

• Visuals make abstract ideas concrete
• Motion grabs attention instantly
• Viewers retain more info when they see the effect
• It builds emotional connection with the concept

Real-World Examples

• Dollar Shave Club’s launch video turned “cheap razors” into a movement
• Blendtec’s “Will It Blend?” showed product power visually
• Google’s “Year in Search” recap illustrates data emotionally
• Apple’s feature demos use visualization over specs