"Users are pleased by design, but drawn to the content"

Jason Beaird nails it: “Users are pleased by design, but drawn to the content.” That smiling photo could be your site’s first impression—clean, balanced, and approachable. But once someone lands there, they stay (or leave) based on what you say.

Why it works

• Design = emotional hook. Content = logical reason to stay.
• Pretty pages build trust fast.
• Great content feeds curiosity and delivers value.
• Together they create flow: click, read, convert.

Real examples

• Apple’s site looks slick, but keeps you reading with crystal-clear product copy.
• Medium’s minimalist design focuses your eyes on the article.
• Basecamp’s homepage design grabs you, but the copy sells calm productivity.
• Mailchimp’s fun illustrations pull you in, but their tutorials keep you learning.