The nature of tech companies are constant innovation and changes to their products. The same was true in the early days of automobile manufacturing. I’m sure the question the headline poses was in the minds of consumers back then. This is still relevant today in many ways. Sub out any tech company with the Land Rover and this Ad still delivers.
Lightest! Handiest! Phone Size! 10-Key Keyboard! These are all great features being shown off in this print ad.
They also include some great benefits like:
“Carry it home.”
“So simple …
In 1985 the Ford Escort was one of the best selling cars in the world, so this ad listed out all the cars it outsold. This is a great use …
This 1968 ad for Rit Liquid Dye uses a great headline and image to grab your attention, then describes how the yellow dress in the picture actually used to be …
This whole ad demonstrates how to replace snaps, hooks, and buttonholes with simple Velcro fasteners. It even shows a closeup of them being sewed on.…
This McDonalds ad from 1975 uses one of Joe Sugarman’s Triggers called “Desire To Collect.”
The desire to collect is very strong in humans, and this promotion keeps you “hooked” …
