1958 “Features & Benefits” Adding Machine Ad
Lightest! Handiest! Phone Size! 10-Key Keyboard! These are all great features being shown off in this print ad.
They also include some great benefits like:
“Carry it home.”
“So simple to operate, anyone can use it.”
“Like wearing magic gloves!”
Image Description
The 1958 ad showcases the Underwood Add-Mate, a compact, all-electric adding machine. It highlights its features with bold claims like "Lightest! Handiest! Phone-Size!" and includes a visual of a gloved hand operating the machine, emphasizing its ease of use with the phrase "like wearing magic gloves."
Positive Aspects
- Engaging Visuals: The image effectively demonstrates the product's compactness and user-friendly design, aligning with the ad's message.
- Bold Claims: The use of striking headlines like "Lightest!" and "Handiest!" grabs attention and promotes curiosity about the product.
Key Takeaways
- The Underwood Add-Mate is highlighted for its portability and lightweight design, making it easy to carry and use anywhere.
- Its user-friendly 10-key keyboard is emphasized, suggesting that anyone can operate it effortlessly.
- The ad cleverly combines features with benefits, such as being lightweight and easy to use, to create a compelling product narrative.
Additional Insights
The ad's tagline, "like wearing magic gloves," adds a whimsical touch, suggesting an almost magical ease of use. This type of creative copywriting not only draws interest but also creates a memorable impression of the product. In today's terms, it's like the smartphone of adding machines—a nifty, must-have gadget for its time!
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