Canva product announcement
This Canva announcement for a product called “Magic” is very Apple-like, and even has a strong CTA to “add to calendar” to watch the release.
When you login to Canva …
Category: Ads
These are clever and high-performing ads throughout the internet and IRL.
R180 Smart Cooker Toaster Print Ad
This print ad uses a bunch of swatches of toast starting from light to burnt with the settings used on R180 Smart Cooker Toaster. Showing that this toaster gets your …
1976 Parker Pen Mechanical Pencil Ad
There’s something so brilliantly easy to understand about this ad. By showing a “long pencil” it demonstrates how this mechanical feed pencil can last much longer than a regular pencil.…
Duluth Trading Company Funny Jeans Ad
Amazing header image from a Duluth Trading Company email that made me LOL 😂
Everything about this is simultaneously funny AND descriptive:
The full original image from @DuluthTradingCo:
Chat …
Great word-of-mouth recommendation flyer
Super cool word-of-mouth flyer I saw at an event that had all the right elements:
– A polite request for recommendations.
– Explains what the company does.
– Shows social …
1973 Ford Pickup Print Ad
I love car ads that actually promote the FEATURES of the car, and this 1973 Ford ad does it perfectly.
It showcases all the practical reasons you’d want this truck, …
Cool “social proof” style Good Year ad
This is a cool “social proof” ad for Good Year Tires that shows allllll the cars for 57 years that used Good Year as their stock tire. It’s like showcasing …
Awesome book promo stick figure
I love how simple-yet-eye-catching this image is promoting the Wait But Why book!
Chat GPT:
I really appreciate the minimalistic yet attention-grabbing design of this image, which effectively promotes the …
1978 Orson Welles Cadillac Ad
Ahhh 1978, where your whole marketing pitch is: “Big fat guys can fit in the car!” 😂
…
Pratt & Whitney defense contract print ad
Interesting print ad for the F-35 Joint Strike Fighter project. The hidden subtext of this ad was it was published to garner support for the project which was vastly over …
BA Can’t Get It Up Stunt
Around 1999 British Airways was the main sponsor of the London Eye, and they had problems “erecting it” on time. Richard Branson…ever the provocateur…took advantage of this and got a …
IBM typewriting ball element ad
This wild looking metal ball embossed with letters was the innovation behind the IBM Selectric Typewriter (13m+ sold).
Normally people don’t care *how* something works, but this mechanism was so …
Volkswagen Beetle “Ugly” Ad
This classic campaign for the VW Beetle always poked fun at how “ugly” the car was, but then retorted with how practical it is in the copy.
The VW ad …
Simple ad for getting an Instagram username
I liked this simple ad for a service that helps claim an Instagram user handle. In a little square it explains the service.
Only way I’d make it better is …
Free beer for lif
This bar Lazarus Brewing offers a “free beer for life” if you buy this chalice. I believe they did it during the pandemic to raise funds.
I have a few …
Chevy Cruise Full Page Newspaper Ad
The Chevy Cruise autonomous driving project took out this full page in the New York Times to show how many lives could be saved by letting computers do all the …
Great Us -VS- Them Instagram ad
This Instagram ad for a snoring prevention device gives 4 reasons to use their product instead of the standard breathing strip. It also has a curiosity-inducing headline of “Address the …
Which hot dog would you choose
Whose hot dog would you want in your mouth?
Joe’s
-or-
Max’s?
Joe has the same hot dog, but Max is selling it better!…
Simple visual + callout Twitter Ad
One of my favorite ways to demonstrate a product in an image is:
Picture + Callout Text
This simple Monos Travel ad explains the product super quickly.…
Budweiser’s ad reaching out to new audiences
It seems like Bud did a better job of reaching out to new audiences in 1969 than recently 😬
This ad extended an olive branch to the more sophisticated cocktail …