Canva product announcement
Canva’s “Magic is coming” splash screen feels like a page ripped from Apple’s marketing handbook. Big bold text. Clean gradient...
Different types of humor breakdown
Ever wonder why some jokes crush on Twitter while others flop? This chart breaks down the 9 types of humor—and...
R180 Smart Cooker Toaster Print Ad
This R180 Smart Toaster ad turned breakfast into a design palette. Each shade of toast is displayed like paint swatches—from...
1976 Parker Pen Mechanical Pencil Ad
This Parker ad doesn’t need fancy persuasion. It just shows a bent “super-long” pencil next to the mechanical one and...
Financial images and charts
This “Reasons to Sell” chart is a masterclass in data storytelling. In one image, it tells a 15-year story of...
Duluth Trading Company Funny Jeans Ad
Duluth Trading Company nailed it with this email header for their Ballroom Jeans. The image looks like a cross between...
Great word-of-mouth recommendation flyer
Howdy’s event flyer wasn’t just good-looking—it was smart marketing in print form. The layout, copy, and call-to-action worked together to...
1973 Ford Pickup Print Ad
This vintage Ford pickup ad isn’t just pretty — it’s a masterclass in clarity. Each box highlights a truck feature...
Cool “social proof” style Good Year ad
This ad is a masterclass in visual persuasion. It proves two things: people trust what others already trust, and your...
Awesome book promo stick figure
This promo for Tim Urban’s What’s Our Problem? is a masterclass in visual focus. It’s minimal, funny, and instantly recognizable...
1978 Orson Welles Cadillac Ad
This old Cadillac ad featuring Orson Welles is absurdly brilliant. It sells comfort by exaggerating size and personality—then backs it...
Using bad testimonials to show the good
Most brands panic when they get bad reviews. Snowbird Ski Resort? They printed theirs on a billboard. The ad features...
Clever Coffee Graphic Off/On
A cup of coffee becomes an ON switch. Simple, visual, and brilliant. The image plays with words and design—no copy...
Pratt & Whitney defense contract print ad
The F-35 project was under fire for its ballooning budget. So how do you spin that? You make “too advanced”...
Snickers Iced Coffee Can
You can almost hear the brainstorming: “What if we mixed the top two things people buy at gas stations? Candy...
Who is your target audience?
Most marketers start by defining their “ideal customer,” then aim every ad at that person. But sometimes, the real buyers...
BA Can’t Get It Up Stunt
In 1999, British Airways struggled to raise the London Eye on time. Richard Branson saw the delay and sent up...
Pricing comparison of a Tesla to a Toyota Corolla, Camry, or BMW
Walk into a Tesla showroom and you’ll see this: a big sign inside the front trunk comparing Tesla’s cost per...
IBM typewriting ball element ad
IBM pulled a genius move with the Selectric Typewriter launch: instead of showing the whole machine, they zoomed in on...
Indian copywriting
This tea stall nailed viral branding with one clever twist: “ChaiGPT.” It’s a local chai shop riding the global ChatGPT...
Before & After comparison of video vs AI video
This Synthesia image nails it. One clean visual showing how old-school video production is a slog compared to their AI...
Copywriting is transferring information
This visual nails what copywriters actually do: take messy thoughts from your brain and neatly organize them into someone else’s....
Volkswagen Beetle “Ugly” Ad
Both VW and Joe Sugarman did something most marketers fear: they led with flaws. VW called the Beetle “ugly.” Sugarman...
How women and men see colors differently
This graphic nails a marketing truth: people see the same thing differently. Literally. What looks like “red” to one person...