Arrow Mockup Pool Ad
I learned a lot about pools from this simple Instagram Ad. The combo of showing an unfinished pool without water...
World's Toughest Truck Ad
The CyberTruck buzz reminds me of the iPhone launch: - Everyone thought it was partially stupid (no keyboard was a...
Guy walks around with QR code on hoodie
This would be such a cool experiment to try out. Walk around in public with a QR code and see...
Las Vegas Sphere QR Code
My dream marketing experiment: Put a QR code on the Las Vegas Sphere and see how many people click it.
Speak French, Visit France. Speak English, Visit the World.
What a cool advertisement displaying the value of learning English:
Boring industry Excel before/after
A super simple before & after photos showing with the Datarails product you can go from complicated spreadsheets to a...
I put up a billboard
As an experiment a few years ago I bought a billboard for Copywriting Course. It was on a decently busy...
Antagonizing College Board Competitor Ad
There’s been trouble with the SAT and the ACT, and College Board (owner of the SAT) has been making some...
“Don’t Replace. Refinish” print ad
An ad like this can cost between $200 and $1,000 in a local magazine. If you fish just ONE CLIENT...
Lawyer evergreen print advertising
Sometimes ads don’t have to be all that informative, rather just “catch the user at the right time.” This is...
Hot shingles billboard
Client: “It’s hard to get attention for a roofing company.” Copywriter: “Hold my beer.”
Canva product announcement
This Canva announcement for a product called “Magic” is very Apple-like, and even has a strong CTA to “add to...
R180 Smart Cooker Toaster Print Ad
This print ad uses a bunch of swatches of toast starting from light to burnt with the settings used on...
1976 Parker Pen Mechanical Pencil Ad
There’s something so brilliantly easy to understand about this ad. By showing a “long pencil” it demonstrates how this mechanical...
Duluth Trading Company Funny Jeans Ad
Amazing header image from a Duluth Trading Company email that made me LOL 😂 Everything about this is simultaneously funny...
Great word-of-mouth recommendation flyer
Super cool word-of-mouth flyer I saw at an event that had all the right elements: - A polite request for...
1973 Ford Pickup Print Ad
I love car ads that actually promote the FEATURES of the car, and this 1973 Ford ad does it perfectly....
Cool “social proof” style Good Year ad
This is a cool “social proof” ad for Good Year Tires that shows allllll the cars for 57 years that...
Awesome book promo stick figure
I love how simple-yet-eye-catching this image is promoting the Wait But Why book! Chat GPT: I really appreciate the minimalistic...
1978 Orson Welles Cadillac Ad
Ahhh 1978, where your whole marketing pitch is: “Big fat guys can fit in the car!” 😂 Image Description The...