Avoid cold emails with really bad introductions
Avoid awkward cold emails with really bad introductions.
Why it’s bad:
- They turn the reader off immediately.
- They make the reader actively dislike you and never want to hear from you again.
- They don’t convert.
- Being as concise as possible.
- Imagine having a friendly, casual conversation with a stranger at a bar or a cafe. That’s the tone you should use.
- Aim to offer simple, obvious value up front - not engage in a wild sales pitch.
Image Description
The image contrasts two cold email styles: “Awkward cold emails” on the left with a pushy, scammy tone and “Great cold emails” on the right with a friendly, value-focused approach.
Positive Aspects
The image effectively illustrates the stark difference between a poorly written cold email and a well-crafted one. It visually reinforces the blog post's message by showing how a thoughtful introduction can transform the reader's perception, making the advice practical and easy to grasp.
Key Takeaways
- Bad introductions in cold emails can alienate readers and lead to poor conversions.
- Aim for concise, friendly communication, similar to a casual chat with a stranger.
- Offer clear, upfront value instead of aggressive sales pitches.
- Better introductions lead to improved relationships and higher conversion rates.
Additional Insights
Think of cold emailing like fishing: use the right bait (valuable content) and a gentle approach to attract interest, rather than scaring away potential leads with aggressive tactics. Remember, it's about building connections, not just making sales.
