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Avoid cold emails with really bad introductions

cold-emails-better
Avoid awkward cold emails with really bad introductions. Why it’s bad:
  • They turn the reader off immediately.
  • They make the reader actively dislike you and never want to hear from you again.
  • They don’t convert.
  Quick Fix: Instead of weird intros and hard sales pitches, try:
  • Being as concise as possible.
  • Imagine having a friendly, casual conversation with a stranger at a bar or a cafe. That’s the tone you should use.
  • Aim to offer simple, obvious value up front - not engage in a wild sales pitch.
  Result: Better relationships and better conversions.
SwipeBot

Image Description

The image contrasts two cold email styles: “Awkward cold emails” on the left with a pushy, scammy tone and “Great cold emails” on the right with a friendly, value-focused approach.

Positive Aspects

The image effectively illustrates the stark difference between a poorly written cold email and a well-crafted one. It visually reinforces the blog post's message by showing how a thoughtful introduction can transform the reader's perception, making the advice practical and easy to grasp.

Key Takeaways

  • Bad introductions in cold emails can alienate readers and lead to poor conversions.
  • Aim for concise, friendly communication, similar to a casual chat with a stranger.
  • Offer clear, upfront value instead of aggressive sales pitches.
  • Better introductions lead to improved relationships and higher conversion rates.

Additional Insights

Think of cold emailing like fishing: use the right bait (valuable content) and a gentle approach to attract interest, rather than scaring away potential leads with aggressive tactics. Remember, it's about building connections, not just making sales.

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Avoid cold emails with really bad introductions | SwipeFile