Before & After Instagram Ad

This Sene ad nails visual storytelling. One model, two outfits: one frumpy “Before,” one sharp “After.” No words needed to prove the transformation.

Why It Works

• Instant clarity: viewers get the message in 2 seconds
• Visual contrast triggers an emotional “I want that” reaction
• Social media friendly: scroll-stopping and self-explanatory
• Builds credibility by showing, not telling

Real-World Examples

• Peloton shows physical transformations, not just workouts
• Crest toothpaste uses “yellow vs white teeth” splits in ads
• Fitness apps show flabby vs fit body progress pics
• Car detailing services post dirty vs shiny transformations

Great ads don’t explain benefits. They show them.