Before/After Pricing Showcase for CRO Testing

Look at this side-by-side from ConversionWise. Same product, same page… but one tiny redesign pulled in an extra $47,927 per month.

What’s Really Going On Here

The “After” version adds trust, clarity, and urgency. It uses rating counts, social proof, product images in context, a clear call-to-action, and a subscription offer. It’s not flashy—it’s just friction-free.

Why It Works

• Adds social proof (stars + happy customers)
• Shows multiple angles—reduces uncertainty
• Builds confidence with clarity on pricing and options
• Subscription toggle adds recurring revenue
• Contrasting CTA button directs focus

Real-World Wins

• Airbnb increased bookings 25% by adding social proof.
• Basecamp boosted conversions 30% with trust-building copy.
• Harry’s grew revenue 20% by simplifying product pages.
• Dollar Shave Club made recurring subscriptions the default.