Before/After Pricing Showcase for CRO Testing
This is an awesome way to demonstrate what a CRO testing company does, and it even shows the results of their changes.
The "DIY" Lens
Image Description The image features the title "The DIY Lens" with instructions on using a product to teach rather than hard-sell. It includes an...
Jul 10, 2020
Formulas
Copywriting
Lenses
Advice
1947 Welch’s Grape Juice Print Ad
1947 was LIT! There’s two funny things going on in this ad: 1.) Granny is straight up spiking the grape juice. 2.) Everyone else...
Apr 16, 2023
Ads
Print Ads
Images
Try using a single call to action for emails
Be careful of sending emails with multiple CTAs. They dilute your conversions. Once a reader clicks one link, they’re unlikely to come back to...
Jun 30, 2020
Copywriting
Emails
Images
Advice
Neck Pain Pillow Before After
This image does a great job demonstrating why the wrong pillow and sleeping position causes neck pain. It's clean, simple, and pulls the reader's...
Aug 3, 2020
Before and After
Images