Decoding Probability Perceptions: A Visual Guide for Marketers
This chart shows something wild: when people say “highly likely” or “about even,” they each imagine different odds. The same...
Unlock the Power of Surprise with a Purple Apple
This ad stops your scroll cold. A bright purple apple? Instant curiosity. Then comes the punchline — simple, witty, and...
How helpful is your product?
Ever wonder why some products feel “magical” and others are just... fine? This sketch breaks it down perfectly. Every product...
Mastering Visual Hierarchy with Concentric Circles
This Hampton Network graphic nails one thing marketers often miss: clarity. With just three concentric circles, it shows how members...
Iphone AIR clever ad
Apple doesn’t just say their new iPhone Air is thin. They show it — literally pinched between two fingers. No...
Unveiling Unexpected Customer Segments with WP Engine
Jason Cohen tweeted that WP Engine started out selling to small businesses… then Google became a customer. Turns out, big...
Branded Homeowner Welcome Kit: A Masterclass in Customer Engagement
A Cincinnati apartment complex swapped free wine for something way more useful: a $35 “maintenance bucket.” Inside? WD-40, drain cleaner,...
Unlocking Value: The 5x Rule for Hiring
Ayman Al-Abdullah dropped a simple but killer hiring rule: only hire people who can produce 5x the value of their...
Swipe This: Effective Pricing Page Design
This pricing page is clean, bold, and instantly clear. Two plans, two colors, no confusion. The headline “Simple Pricing” tells...
Decoding Financial Goals: A Lesson in Clarity from Jason Cohen
Jason Cohen flips the usual “hit $1M ARR” goal on its head. He asks: what’s the difference between that and...
Scarcity and Appeal in a Balloon Dog Lamp Campaign
This ad proves great visuals sell more than fancy copy ever could. The Balloon Dog Lamp by Jeff Koons looks...
The Art of Naming: Transformative Brand Success
Lenny Rachitsky dropped a spicy truth bomb: bad names kill products, great names create markets. “ProChip” sounds like a microchip...
Avoiding the Trap of Overly Pretty Websites
Namya nailed it in her tweet: too many startup sites look fancy but fail to say what they actually do....
Visualizing the Future: Analyzing a Strategic Master Plan Image
This visual from Tesla turns a complex, multi-year plan into a clear story anyone can grasp in seconds. No buzzwords,...
Sam ParrFrom $100,000 to $2B, the differences in mentalities
Sam Parr tweeted about wealth levels and noted an interesting point: people start to feel rich once they hit $50k–$100k...
Unlocking the Power of "Exploding Topics" for Marketers
Exploding Topics nails this landing page. The headline promises growth. The rocket adds energy. And the layout? Simple, clean, and...
We launched Tweet Hunter at $9/month.
Seemed smart.
"More people can afford it!"
Every few months, we raised prices incrementally.
$9 → $19 → $29 → $39 → $49
Expected: angry customers, mass churning.
...
Pricing Strategy: How Incremental Increases Boost Revenue
Tibo’s Tweet about raising Tweet Hunter’s price from $9 to $49/month is a masterclass in pricing psychology. Instead of seeing...
Unlocking the X Algorithm
When Jacob Posel tweeted that “Nikita literally just told you how the X algo works,” everyone leaned in closer. He...
What problems people are using ChatGPT for
OpenAI dropped a juicy stat chart showing how people actually use ChatGPT. Spoiler: it’s not all code and poetry. Most...
Effective Visual Comparison: Fresh vs. Dried Peppers
Who knew peppers had secret identities? This chart shows how a jalapeño becomes a chipotle, a poblano becomes an ancho,...
Unveiling Transformation: From Egg to Butterfly in Marketing
This image nails one of marketing’s oldest (and smartest) ideas: people don’t buy products, they buy better versions of themselves....
Hampton Storytelling About Page
Most About pages feel like a stiff LinkedIn summary. But Hampton’s page flips the script. It tells a story —...
Validating something needs to get traction quickly
Jason Cohen nails it: if you’ve launched and still have zero customers after 2 months, the problem is simple—you either...
Supercut directly links their competitor and calls them out for being free
Supercut pulled a wild move. They literally tell visitors, “We’re not free—but Loom is.” And then they link to Loom’s...