Jony Ive’s Worksheet for Products People Actually Love
This worksheet distills Jony Ive’s thinking into 17 sharp questions that can guide any marketer, designer, or founder to create...
Green Flags of a Company (That Nobody Talks About):
Everyone knows the red flags
But after scaling AppSumo from $3M to $80M+ (and driving $500M+ in growth for my clients), I learned to spot the green ones
The ones that predict success before it happens:
1. Your employees bring their friends
Nobody refers their best friend to a sinking ship
...
Spotting Green Flags for Predicting Business Success
Everyone loves talking about company red flags…but what about the good signs that a company is about to blow up?...
OLAUTO’s Pop-Up That Turns Curiosity Into Clicks
“What scent should we create next?” OLAUTO’s site greets you with that question and a mysterious, pixelated image. It’s simple,...
The $100 Hot Sauce That Doubled as a Marketing Masterclass
Burn Rate hot sauce takes “premium” literally—it’s wrapped in an actual $100 bill. Only 200 bottles exist, priced at $13.99....
Machines Multiply, But People Create
This sign nails a timeless marketing truth: automation scales effort, but creativity creates value. The quote by Elbert Hubbard hits...
Either sell extremely expensive to a select few or sell something super cheap to everyone. The middle is where people die.
The Dangerous Middle: Why Mid‑Priced Offers Fail
Alex Hormozi nails a hard truth about pricing: the middle is a graveyard. Brands either win by going premium and...
Big Mario Marketing: Sell the Power-Up, Not the Product
Most marketers make the same mistake: they pitch features instead of transformation. The “Big Mario Marketing” framework nails this by...
The Wealth Pyramid: Why Market Size Matters
This chart breaks down global wealth tiers by how many people are in each. From billionaires at the top (3,000)...
I sold The Hustle's first ads. About $100k worth.
Here's the 1st cold email I sent that got a sale. It was Wealthfront.
Maybe sent emails to 20 diff brands, 5-8 showed interest. We had 93,535 subscribers.
I charged them $26 per...
The Cold Email That Landed $100K in Ads
This is a cool story. Sam Parr sold The Hustle’s first $100K in ads with one killer cold email. No...
How to Tell If Growth Is Real or Just Hype
This chart comparing Cisco’s 2000s bubble vs. Nvidia’s current rise is gold for marketers. It’s not just about stocks—it’s about...
The 20-Person Power List Strategy
Most “networking” advice gets overly complicated. Paul Yacoubian keeps it simple: make a list of the 20 people who can...
I sold my company for over $40 million when I was 31.
Here’s every idea I tried before my big win:
1. In high school I made $2,500 one summer flipping seniors’ used sports gear on eBay.
2. At 20, I launched a hot dog stand called Southern Sam’s: Wieners as Big as a Baby’s Arm. Made up to $1,000 a day. Learned how to sell - and how to blow all my money on beer.
3. That same year, I started an online liquor store selling rare whiskey. It lasted three months before a lawyer told me I wasn't doing things correctly. Still made $10K in profit.
4. In San Francisco, I started a weekly business book club called The Anti-MBA. Couldn't figure out how to monetize it, but met lifelong friends.
...
Sam ParrSam Parr sold company for $40, but did 13 businesses before then
Before selling The Hustle for $40M, Sam Parr tried a ton of scrappy business ideas. One of them? A hot...
The Smartest Freelance Pricing Board Ever
This photo shows a design studio’s price list that hilariously explains why micromanaging costs more. It’s a genius communication tool...
This is alarming.
Over 60% of VC money is now going to AI companies.
For reference, only 40% of the VC money went to internet companies in 1999.
If those AI companies don’t start generating real revenue soon enough, investors will...
What Marketers Can Learn From The AI Gold Rush
AI is sucking up over 60% of all venture capital dollars right now. That’s more than the dot-com boom ever...
Lone Wolves Starve. Packs Eat.
This short note hits hard. It feels like advice from a grandfather, but it’s really a masterclass in teamwork and...
The Market Emotion Curve: A Mirror for Marketers
This classic “market psychology” chart isn’t just for investors. It’s a killer visual for any marketer trying to understand audience...
Courses vs Software: The Shift in What People Pay For
Ever notice that fewer people want to learn how to do something and more want it done for them? This...
The Jevons Paradox: When things get cheaper, more people use it
Ever notice how faster software or cheaper ads actually make you use more of them? That’s the Jevons Paradox in...
How AI Turns Solopreneurs into Powerhouses
This cartoon nails it: AI isn’t replacing people, it’s supercharging them. The image shows how a lone introvert can suddenly...
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To Free or Not To Free: A Simple Framework for SaaS Pricing
Ever wonder if your product should have a free version? This flowchart from Gaurav Vohra nails it. It’s a cheat...
Clearscope’s Home Run: Positioning for the Future of Search
Clearscope nails its homepage messaging by tackling a hot topic: SEO in the age of AI. The headline “Get Discovered...
Things that didn’t exist 27 years ago:
Tesla
SpaceX
iPhone
YouTube
X
Gmail
Bitcoin
Netflix streaming...
27 Years to Build the Future
Imagine 1997. No YouTube. No iPhone. No Uber. No Tesla. Wild, right?This tweet from @stats_feed smacks us with one point:...
How Failure Braids Into Success
This image nails a truth every marketer learns the hard way: success is a tangled mess of failed attempts. Each...
Stop being patient and start asking yourself, how do I accomplish my 10-year plan in 6 months? You will probably fail but you will be a lot further ahead of the person who simply accepted it was going to take 10 years.— Elon Musk