Have an ideal client in mind
Ayman Al-Abdullah nailed it: building without an ideal client is like writing a love letter addressed “To Whom It May...

11 ways to make money from your email list
Most people see email as a content channel. Smart marketers see it as a business. This ConvertKit graphic breaks down...
Companies having a hard time adjusting to AI
Alex Lieberman nailed it: most businesses want AI, but almost none are ready for it. They chase shiny tools before...
If you’re selling, your job isn’t to sell, it’s to build trust
Naval nailed it with this one: “If you’re selling, your job isn’t to sell, it’s to build trust.” Every great...
🎄 $52.5K Revenue in Just 63 Days: Our Christmas Light Installation Journey
Zero experience. Two founders. One crazy idea. Here's how @colealyon and I built a profitable Christmas light business from scratch at the end of 2024:
đź’ˇ The Numbers That Lit Up Our Season (Oct 8 - Dec 11):
- $52.5K Revenue
- $27.3K Profit
- 43 Properties Decorated
- 169 Leads (25.4% close rate!)
- 1,125 total hours
🤯 The Sprint: $49,106.47 revenue in just 30 days (Nov 11 - Dec 11)...
Shaggy sold $52,500 of Christmas Light Installation in 2 months
Shaggy Eells turned hanging Christmas lights into a $52,500 business in just 63 days. No SEO. No fancy funnel. Just...

10 types of laziness and their cure
Ever find yourself “too tired,” “too busy,” or “not sure where to start”? This visual from CĂ©sar SolĂs nails it:...
It’s not about who’s first, it’s about who does it best.
A viral chart comparing Tesla and Waymo shows something wild: Waymo spent years growing its self-driving coverage area bit by...

"Wall of Love" Testimonial Template
People trust other people more than they trust your marketing. That’s why a “Wall of Love” is such a killer...
When the time comes to buy, you won’t want to
Shaan Puri tweeted: “When the time comes to buy, you won’t want to.” Great advice for both investing and marketing....
10,000+ simultaneous split tests happening on Facebook
Facebook didn’t guess their way to success. They tested it—again and again—until those “tiny tweaks” added up to a $2...

This guy invented the Smile Face in 1963
In 1963, a merger tanked morale at an insurance company. So they hired freelance artist Harvey Ball to make something…...

Neighborhood message to future residents
This sign nails what marketers often forget: set expectations before someone else does. It’s a giant pre-emptive FAQ — telling...

GoHighLevel "Digital Marketing Engine" Headline and Image
GoHighLevel nailed this visual. They turned the messy, multi-tool marketing stack into one clean “Digital Marketing Engine.” The funnel graphic...
A product is worth 1,000 prototypes
Dharmesh from HubSpot dropped a gem about building: “A picture is worth a thousand words. A prototype is worth a...

Bold headline for ai marketing service
This hero image hits like a thunderclap. Bright orange. Floating head. Confident copy. It screams “new era” without needing a...

Same habits, same results. New mindset, new results
This simple visual nails a big truth: same inputs, same outputs. If your marketing results are stuck, it’s probably because...
Making millions from investing in the "AI index"
Shaan Puri shared a smart (and lazy) way to invest: skip picking individual AI stocks and just invest in the...

Hampton Network’s 3 Levels of Connection
This simple diagram from Hampton nails what most communities get wrong: structure. It’s not just a Slack group with random...

3 or more amazing testimonials and results from real people
Testimonials are like trust-multipliers. But not all testimonials are created equal. The difference between “They’re great!” and “We increased sales...
A major difference between founder & employee mindset is orientation to problems.
Employee mindset believes problems are bumper-to-bumper traffic. Out of your control & no way through until someone else fixes the problem.
Founder...
Founder vs. Employee Mindset
Most people hit a problem and freeze. Founders hit a problem and get curious. That shift in mindset is a...

Simple Event Email Template
This email template nails what so many invites miss: clarity, energy, and a quick path to “yes.” It turns the...
Sneak Peek: What Members See Inside The Copywriting Course
Ever notice how showing behind-the-scenes content instantly makes people lean in? That’s what Nev does in this Copywriting Course video—he...

People Buy Outcomes, Not Products
Tom Pestridge nails it with this simple visual: a camera vs. a photo album. The trick? You’re never selling the...
Founder Growth Levels
Ayman Al-Abdullah nailed it: growing a business happens in levels. You don’t get to skip ahead. Each level demands new...