Copywriting is transferring information
The goal of great copywriting is to take what’s in your brain, and transfer it to someone else's brain in the most efficient & sticky way.
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How to learn copywriting, what order to learn skills
A monthly overview of the topics covered in the Copywriting Course.
Copywriting/Images/Advice
Oct 10, 2024
Familiarity Blindness
"Familiarity Blindness" is when you look at your own page sooooo many times that it becomes difficult to update it...
Copywriting/Images/Advice
Mar 13, 2025
Marc Köhlbrugge
@marckohlbrugge
September ‘22 vs March ‘25
Look how fast AI image generation is improving
This tweet by Marc Köhlbrugge showcases a compelling 'Before and After' transformation with the caption "September ‘22 vs March ‘25."...
Before and After/Images/AI
Mar 26, 2025
Furniture store using cars to compare brands
More people know car brands than furniture brands, so this furniture store made a comparison chart of the “luxury level”...
Copywriting/Before and After/Advice
Nov 6, 2024
LeadPages Speedy Social Media Ad
Cool LeadPages ad just focusing on one benefit: Speed
Ads/Images/Social Media
Oct 7, 2024
Giant Bitcoin Whitepaper at CoinBase Office
The CoinBase office in Mountain View has a giant blown up version of the original Bitcoin white paper written by...
Outdoor Advertising/Images/Interesting
Mar 30, 2025