Copywriting is transferring information
The goal of great copywriting is to take what’s in your brain, and transfer it to someone else's brain in the most efficient & sticky way.
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Copywriting Course 404 Error Message Drawing and Pitch
This is one of the the error messages that gets shows on Copywriting Course when someone clicks members-only material. The page is designed to:...
Jan 9, 2023
Signup Forms
Home Pages
The 12-Step Formula for Sales Letters
1. Get attention 2. Identify the problem 3. Provide the solution 4. Present your credentials 5. Show the benefits 6. Give social proof 7....
Aug 8, 2017
Formulas
Copywriting
Sugarman Trigger #21
Image Description A playful illustration shows two stick figures connected by a teal-colored handbag. One figure appears to be handing over the handbag to...
Jun 25, 2020
Copywriting
Advice
Fitbit Product Recommendation Quiz
Fitbit has 10 different products and many more accessories to choose from. In order to help the buyer find the right fit, Fitbit has...
Jun 15, 2020