Copywriting is transferring information
The goal of great copywriting is to take what’s in your brain, and transfer it to someone else's brain in the most efficient & sticky way.
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How to learn copywriting, what order to learn skills
A monthly overview of the topics covered in the Copywriting Course.
Copywriting/Images/Advice
Oct 10, 2024
Familiarity Blindness
"Familiarity Blindness" is when you look at your own page sooooo many times that it becomes difficult to update it...
Copywriting/Images/Advice
Mar 13, 2025
Before and After House Exterior Makeover
This before-and-after image showcases how an older home has been updated to achieve a more modern appearance.The point of this...
Before and After/Images
Jan 22, 2025
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Look how fast AI image generation is improving
This tweet by Marc Köhlbrugge showcases a compelling 'Before and After' transformation with the caption "September ‘22 vs March ‘25."...
Before and After/Images/AI
Mar 26, 2025
Skirt Length Chart
A simple hand-drawn chart shows all the different lengths and categorizations of different skirts. A cool way to display all...
Data/Images/Sketch
Jan 17, 2025
Writing by committee makes everything shitty.— Neville Medhora
Copywriting/Quotes
Nov 15, 2024