Copywriting is transferring information
The goal of great copywriting is to take what’s in your brain, and transfer it to someone else's brain in the most efficient & sticky way.
Clear. Concise. Compelling. Credible. Here’s one of my favorite formulas because it reminds me to stay focused on the goals of the copy and...
Holler at ‘em – Gain their attention Empathize with ‘em – give them some back story Lambast the *******s that created the problem they’re...
This Twitter Ad uses a simple and image and callout to explain the benefits of this coffee. Image Description The Twitter ad features a...
This is a fantastic walkthrough video of a wakesurfing boat that’s just the right mix of informative and technical. Positive Aspects The blog post...