Copywriting is transferring information
The goal of great copywriting is to take what’s in your brain, and transfer it to someone else's brain in the most efficient & sticky way.
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BA Can’t Get It Up Stunt
Around 1999 British Airways was the main sponsor of the London Eye, and they had problems “erecting it” on time. Richard Branson…ever the provocateur…took...
Aug 20, 2023
Ads
Print Ads
Funny and Weird
Social Media
Frank Kern Email Signup Page
This is the front landing page of Frank Kern's website. The whole goal is to get people to signup their first name and email...
Jul 12, 2017
Signup Forms
Home Pages
Team Posh Real Estate Direct Mail Flyer
This is a good example of a flyer that a real estate agency sends out. They are kind of weird in shape (they are...
Jul 24, 2017
Direct Mail
Burger joint renames menu items after office supplies
This burger spot in Toronto named their burgers after office supplies, so customers can claim them as work expenses. This shows to me that...
Feb 7, 2022
Copywriting
Funny and Weird