Copywriting is transferring information
The goal of great copywriting is to take what’s in your brain, and transfer it to someone else's brain in the most efficient & sticky way.
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Sales Page Outline with PAS formula
A clear outline for a simple sales page using the PAS formula (Pain, Agitate, Solution).
Mar 1, 2025
Copywriting
Websites
Sales Pages
Landing Pages
Speedy Wash Pricing
When you go through a car wash with different pricing options, does it ACTUALLY make a difference? I'll usually select "The Works" but I'm...
Apr 4, 2024
Ads
Outdoor Advertising
Liquor Delivery Mail Flyer
Pretty much instantly you know precisely what they are selling (a liquor delivery service). Red areas are most likely to attract attention, followed by...
Jul 24, 2017
Direct Mail
HubSpot About Page
This beautiful, interactive about page keeps visitors engaged with the site. They are either playing the videos, clicking next on the banners or read...
Jul 31, 2017
About Pages