Copywriting is transferring information

Aug 10, 2023

The goal of great copywriting is to take what’s in your brain, and transfer it to someone else's brain in the most efficient & sticky way.

The 4 C's Formula to Keep Your Copy Clear

Clear. Concise. Compelling. Credible. Here’s one of my favorite formulas because it reminds me to stay focused on the goals of the copy and...

Holler at ‘em – Gain their attention Empathize with ‘em – give them some back story Lambast the *******s that created the problem they’re...

This Twitter Ad uses a simple and image and callout to explain the benefits of this coffee. Image Description The Twitter ad features a...

This is a fantastic walkthrough video of a wakesurfing boat that’s just the right mix of informative and technical. Positive Aspects The blog post...