CRO -vs- Copywriting -vs- Digital Marketing
🟦 = “Conversion Rate Optimization”
🟥 = “Copywriting”
🟨 = “Digital Marketing”
Surprising how much larger the term “Digital Marketing” is over the others.
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Siege Media's $1,500,000/yr Tool Kit
This is a breakdown of the $1,500,000 in expenses each year Siege Media has with people and software tools.They are...
Copywriting/Data
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Familiarity Blindness
"Familiarity Blindness" is when you look at your own page sooooo many times that it becomes difficult to update it...
Copywriting/Images/Advice
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Showcasing best-sellers ad with text mockups
I like this Instagram ad because it just shows the top selling products and highlights what each of them are.
Ads/Instagram/Data
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Ethereum’s Roadmap
I love how Vitalik Buterin (founder of Ethereum) is extremely technical but good at laying out the future. Here he...
Copywriting/Money/Interesting
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Sweetgreen Fries Ingredients (Us -vs- Them) Ad
This is a GREAT ad by Sweetgreen which shows how many ingredients other fries have versus their own. As people...
Before and After/Outdoor Advertising/Data
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What to call every single member of your family chart
This colorful one-pager breaks down what to call every single family member—across 15 generations.
Data/Images
May 23, 2025