David Ogilvy Guinness Advertorial
Not only was it an advertisement for Guinness, but people used to tear it out of the magazine and keep it. Restaurants would even display this ad for the patrons to help pair oysters!
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Ad
Industries die and become niche
When an industry dies, it doesn’t just disappear into oblivion right away. It slowly shrinks, then shrivels, then consolidates, then becomes a small niche....
Oct 31, 2023
Money
Advice
AirBnB revenue went up after painting house black
This guys AirBnB revenue went up after painting his rental house black. This was in Mt Hood, Oregon. Original post is here: “The revenue...
Nov 3, 2023
Before and After
Outdoor Advertising
Funny and Weird
Advice
e-com product page with cool pricing section
I like this product page because it offers a few cool ways to buy: 1. You can select different quantities and see how much...
Aug 1, 2022
Pricing
Product Descriptions
David Ogilvy on Creativity
"When I write an advertisement, I don’t want you to tell me that you find it 'creative.' I want you to find it so...
Jul 12, 2017
Copywriting
Quotes