The Value Staircase Strategy
This chart shows how to earn trust before selling. Start with free content, then slowly offer more expensive products.
Use the A.I.D.A. Formula for selling
To sell something, you follow this simple formula: Attention, Interest, Desire, Action.The A.I.D.A. Formula uses psychology to get people to...
How Discipline Really Works
A simple breakdown of what discipline looks like in action—tiny daily habits, not big bursts of motivation.
How to be unhappy (inverted for happiness).
This is a clever way of looking at how to be happy by looking at how to be unhappy. Just...
How to Get Rich by Naval Ravikant
Complied list of 41 lessons on how to get rich without being lucky according to Naval Ravikant.Here is what it...
Ayman Al-AbdullahHow to find your Ideal Client Persona
Five simple yes and no question to ask your self if you should work with a client. ❤️ Was I...
Ayman Al-AbdullahThe Everest Goal Setting Framework Pyramid
Cool image showing how stacking tiny goals helps you actually reach the top of the mountain.👉 Figure out your big...
Matt Gray’s social media posting schedule
I was at a Matt Gray in-person conference and saw this slide made by his social media manager
Swiss Cheese Aviation Accident Framework
This "Swiss Cheese Model" tries to find out the multi-causes of aviation accidents with this framework. For example, this 2018...
LinkedIn Attention Funnel
This visual breaks down a simple but powerful 3-step formula: eye-catching image → clear audience signal → promised value. Great...
70% Content and 30% Sales
People never get mad if you give 70% great content, and up to 30% sales pitch.While helping building up the...
Branding vs Marketing
Great article by Tom Pestridge about the difference of Branding vs MarketingHe says:Marketing is like asking someone out on a...
How Starbucks uses Psychological Triggers
I like this picture from Tom Pestridge that breaks down physiological triggers Starbucks uses for their different sized.Here's what he...
.png?width=3840&quality=80)
Ayman Al-Abdullah6 Question's to ask when creating an SOP
An easy formula to create a perfect SOP (Standard Operating Procedure).Why do this?Who does this?What steps are taken?When is this...
The Venn Diagram of Success
Generally success seems to be a combination of a couple of things: Solid talent + Savvy business sense + 15...
Slide them down the “Slippery Slope”
A good Copywriter is always moving someone towards an action.The job of your copy is to act like a “slippery...
The Website Complexity Trap
Complex websites do worse than simple websites.Customers generally don't care about cool boxes and gradient colors, but what it can...
How to Build Build BulletProof Self-Confidence
Matt Gray shares his complete plan on how to build self confidence. Here is what he said: I’m convinced the...
The Strategy Pyramid
Great pyramid visual that breaks down purpose, strategy, and execution.By answering a few key questions at each level, you create...
2,2,2 Rule for Happy Marriages
Here is the 2,2,2 Rule for healthy marriages. Every 2 weeks, go on a date night. Every 2 months, go...
Noah KaganAppSumo's Core Values Keep Hungry, Keep Humble, Keep Weird
These three simple core values of AppSumo help with company culture. Keep Hungry, Keep Humble and Keep Weird.
Small, Medium and Large Pricing Psychology
“The Decoy Strategy” gives three options but it makes the most sense to buy the large because it’s only a...
How to solve any problem with first principles
This easy chart defines how you can solve pretty much any problem through first principles by breaking it down into...
Government Master Plan
David Friedberg tries to predict the governments master plan using this "Three Legs On A Stool" analogy. Tariff Implementation: Friedberg...