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Anatomy of a hero section

Cool breakdown of a way to make a Hero Section on a website.

Formulas
Copywriting
Advice
Landing Pages
Nov 10, 2024
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Product Market Fit Framework Exercise

A way to nail down market problems and product ideas.

Business Ideas
Formulas
Direct Mail
Oct 28, 2024
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The 8+8+8 Rule

Here is a great way keep your day balanced between work, sleep, family, friends and self.

Formulas
Advice
Oct 18, 2024
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Job interview cheat sheet

Mastering interviews can be tough, but this cheat sheet simplifies the process with common questions and valuable tips for crafting...

Formulas
Copywriting
Notes
Advice
One pagers
Oct 1, 2024
sam-altman-life-advice

Sam Altman’s (OpenAI + YCombinator) Life Advice

Life advice from Sam Altman.

Formulas
Advice
Sep 13, 2024
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Time Management Tips List

A cool list of 15 time management tips to keep you on task.

Formulas
Data
Advice
Sep 9, 2024

Best hack for scheduling friend hangouts:

Formulas
Wisdom
Videos
Aug 17, 2024

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6 Landing page copywriting tips

This one-pager shows 6 easy tips to create better landing pages. Helping you boost your conversions.

Formulas
Copywriting
Data
Advice
Landing Pages
One pagers
Aug 10, 2024
SaaS=business-blueprint

The blueprint to creating a profitable SaaS business

This step-by-step guide is perfect for launching a successful SaaS businesses. It walks you through each key step.

Business Ideas
Formulas
Advice
Aug 5, 2024
Gus-twitter-post

AIDA Formula low effort -> high impact

The standard AIDA Formula is still one of the most useful things in copywriting a person can learn, look at...

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Formulas
Wisdom
Tweets
Apr 30, 2024
slop-aida

The AIDA Slippery Slope

Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:

Formulas
Copywriting
Images
Advice
Mar 26, 2024
slippery-slope

"The Slippery Slope" and "The AIDA Formula"

One of my favorite marketing concepts is "The Slippery Slope" where you capture people's attention, give them great content, then...

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Formulas
Mar 24, 2024
king-of-the-hill-1

King of the Hill Visual Style Guide:

Checkout this “Visual Style Guide” used by the animation team at King of the Hill. Here’s a few more slides...

Formulas
Images
Jan 21, 2024

Who is your target audience?

Sometimes your target audience to sell to ISN'T WHO YOU THINK. This video shows you a quick way to think...

Formulas
Videos
Aug 23, 2023
hidden-rules-between-classes-new

Hidden Rules Among Classes

An interesting chart about hidden rules between income classes. This could be used to speak clearer to your target audience.

Formulas
Copywriting
Lenses
Data
Images
One pagers
Jul 17, 2023

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list-of-triggers

List of psychological triggers that make people buy

Originally listed out by Joe Sugarman in his book The AdWeek Copywriting Handbook, he identified 24 “triggers” that can cause...

Formulas
Copywriting
Advice
Jun 25, 2023
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AIDA is still the best

Still the best copywriting formula around: AIDA If you’re trying to figure out how to position something, run it through...

Essay
Formulas
Instagram
Jun 21, 2023

Copywriting Formulas

I wrote a blog post full of copywriting formulas here, mainly these: #1.) AIDA: Attention, Interest, Desire, Action #2.) PAS:...

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Essay
Formulas
Copywriting
Jun 16, 2023
twitter-cheat-sheet

Twitter Posting Cheat Sheet

Here’s a helpful cheat sheet to screenshot that will help you create Twitter posts.

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Formulas
Copywriting
Tweets
Notes
May 7, 2023
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The Circle Of Influence

"The Circle Of Influence" concept can be applied to your business: • Circle of Control: You can completely control these....

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Essay
Formulas
Advice
Feb 1, 2023