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the-value-staircase-strategy.png

The Value Staircase Strategy

This chart shows how to earn trust before selling. Start with free content, then slowly offer more expensive products.

Formulas/Data/Images
4 days ago
use-the-aida-formula-for-selling.jpg

Use the A.I.D.A. Formula for selling

To sell something, you follow this simple formula: Attention, Interest, Desire, Action.The A.I.D.A. Formula uses psychology to get people to...

Formulas/Copywriting/Emails
Jul 11, 2025
how-discipline-really-works.jpg

How Discipline Really Works

A simple breakdown of what discipline looks like in action—tiny daily habits, not big bursts of motivation.

Formulas/Images/Advice
Jul 9, 2025
how-to-be-unhappy-inverted-for-happiness.jpg

How to be unhappy (inverted for happiness).

This is a clever way of looking at how to be happy by looking at how to be unhappy. Just...

Formulas/Direct Mail/Motivation
Jul 6, 2025
how-to-get-rich-by-naval-ravikant.jpg

How to Get Rich by Naval Ravikant

Complied list of 41 lessons on how to get rich without being lucky according to Naval Ravikant.Here is what it...

Formulas/Money
Jun 17, 2025
how-to-find-your-ideal-client-persona.jpg
Posted by Ayman Al-AbdullahAyman Al-Abdullah

How to find your Ideal Client Persona

Five simple yes and no question to ask your self if you should work with a client. ❤️ Was I...

Formulas/Advice
May 5, 2025
the-everest-goal-setting-framework-pyramid.jpg
Posted by Ayman Al-AbdullahAyman Al-Abdullah

The Everest Goal Setting Framework Pyramid

Cool image showing how stacking tiny goals helps you actually reach the top of the mountain.👉 Figure out your big...

Formulas/Motivation/Images
May 3, 2025
matt-gray-instagram-schedule.jpg

Matt Gray’s social media posting schedule

I was at a Matt Gray in-person conference and saw this slide made by his social media manager

Formulas/Instagram/Tweets
Apr 20, 2025
swiss-cheese-aviation-accident-framework.jpg

Swiss Cheese Aviation Accident Framework

This "Swiss Cheese Model" tries to find out the multi-causes of aviation accidents with this framework. For example, this 2018...

Formulas/Data/Images
Mar 27, 2025
slide-them-down-the-slippery-slope.jpg

Slide them down the “Slippery Slope”

A good Copywriter is always moving someone towards an action.The job of your copy is to act like a “slippery...

Formulas/Copywriting/Emails
Jul 13, 2025
the-website-complexity-trap.jpeg

The Website Complexity Trap

Complex websites do worse than simple websites.Customers generally don't care about cool boxes and gradient colors, but what it can...

Formulas/Signup Forms/Websites
Jul 10, 2025
how-to-build-build-bulletproof-self-confidence.jpg

How to Build Build BulletProof Self-Confidence

Matt Gray shares his complete plan on how to build self confidence. Here is what he said: I’m convinced the...

Formulas/Data/Images
Jul 7, 2025
the-strategy-pyramid.jpg

The Strategy Pyramid

Great pyramid visual that breaks down purpose, strategy, and execution.By answering a few key questions at each level, you create...

Formulas/Images/Advice
Jun 19, 2025
222-rule-for-marriages.jpg

2,2,2 Rule for Happy Marriages

Here is the 2,2,2 Rule for healthy marriages. Every 2 weeks, go on a date night. Every 2 months, go...

Formulas/Advice
Jun 2, 2025
appsumos-culture-handbook.png
Posted by Noah KaganNoah Kagan

AppSumo's Core Values Keep Hungry, Keep Humble, Keep Weird

These three simple core values of AppSumo help with company culture. Keep Hungry, Keep Humble and Keep Weird.

Formulas/Motivation/Advertorials
May 4, 2025
small-medium-and-large-pricing-psychology.png

Small, Medium and Large Pricing Psychology

“The Decoy Strategy” gives three options but it makes the most sense to buy the large because it’s only a...

Formulas/Images/Advice
Apr 20, 2025
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How to solve any problem with first principles

This easy chart defines how you can solve pretty much any problem through first principles by breaking it down into...

Formulas/Wisdom/Images
Apr 14, 2025
government-master-plan.png

Government Master Plan

David Friedberg tries to predict the governments master plan using this "Three Legs On A Stool" analogy. Tariff Implementation: Friedberg...

Formulas/Motivation/Design
Mar 22, 2025

Command Palette

Search for a command to run...

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