Johnny Walker Scotch would run these ads around the holiday times, so when people are buying holiday party gifts they instinctively go with Johnny Walker.
This is a great tactic, as “suggesting a gift” for someone can be a powerful idea that sticks in their head!
It basically says “so easy a idiot can use it” at the same time saying “it’s so good a genius uses it”.…
To compete with famous Lacoste “Alligator” J.C. Penny invented their own line of clothing with a “Fox” that kind of knocked off the look of the Lacoste Alligator!
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A beautiful ad from Rolls Royce showing off the luxury life they associate with.…
The before image is of a a confused investor with no clue. The after – the guy who reads the Finimize newsletter is the confident rockstar with no questions.…
This is a great headline. It shows how much work these guys put into each newsletter. It signals they you are getting a short read with only the important takeaways …
