This Ford Bronco ad leads strong with a great picture of Bronco off-roading, but also has a whole section at the bottom explaining the features & benefits of the vehicle.
Ad
Interactive pricing calculator for cyber security company
I can imagine this is a hard service to price in a simplified way but these guys figured it out. More like creating a...
May 18, 2022
Pricing
2,000 Cold Calls
Feb 29, 2024
Motivation
Quotes
They All Did Unpleasant Things...Headline Formula
They All {Did Unpleasant Thing} When {Unexpected Thing}, But When {Ideal Result of Using Unexpected Thing}! Selling stationery example: “They all looked at each...
Aug 8, 2017
Formulas
The 4% Rule
“The 4% Rule is a “back-of-the-envelope” calculation for how much money you’d need to retire for approximately 25 years. While people can poke holes...
Dec 8, 2023
Motivation
Data
Images
Advice