Great Us -VS- Them Instagram ad

A headline that says “Address the root causes of snoring by drinking water” makes anyone with a snoring problem instantly curious. Then, the ad hits them with a clean side‑by‑side comparison that crushes the standard nasal strip.

Why It Works

• Opens with a curiosity hook that ties to a relatable pain point
• Visual comparison makes the buying decision easy
• Reframes the product as addressing the root cause, not a symptom
• Uses clear, scannable checkmarks for instant understanding
• Color contrast (purple vs. beige) highlights the product’s superiority

Real-World Examples

• Apple vs. PC ads—simple side‑by‑side comparisons made Apple cool
• Dollar Shave Club compared $2 blades to overpriced store brands
• Slack shows “before vs. after” chaos-to-clarity comparisons
• Peloton uses side‑by‑side ROI visuals to justify premium pricing