🎤 The SWIPES Email (Friday, December 20th, 2024)
Friday, December 20th, 2024
An educational (and fun) email by Copywriting Course. Enjoy!
Swipe:
Vrrroooomm this ad for a Dyson wet vacuum showcases "data" in the form of other vacuums and how they clean versus the powerful Dyson.
I love how easily you can see the superiority of the product with hardly a single word of text! "Show...don't tell."
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Wisdom:
Here's a cool productivity tool I use 1-3 times a month: CaveDay
You set a time to work with other people (usually 50+ on a call), a facilitator starts you off for 2 minutes, then you all just work the remaining hour.
I use it when I'm being lazy!
(Not a sponsored post I just like it and it helps me stay productive)
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Interesting:
These thumbnails shows YouTube Trendjacking in action for videos called "Why Net Worth Skyrockets After $100K"
Notice how they're almost all the same:
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If a creator wants a hit video, the easiest thing is to copy an existing popular video:
• Use a similar thumbnail
• Use a similar concept
• Use a similar title
This is why sometimes you'll see a cascade of similar videos like this come out in close succession.
A similar thing happens in traditional SEO where a website with Page 1 ranking will quickly see it's article title and content closely replicated.
Picture:
I started "doing interviews with myself" when I needed to record a bunch of short videos but didn't prepare well enough (no guest lined up) so I just sat in the other chair and asked the questions 😂
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It gets varying levels of:
"This is awesome I wanna do it too!"
-or-
"This is dumb I hate and you're dumb too."
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Some people question it, some people just assume it's another person, some people think I have a twin....but overall the message gets through so it kinda works 😂
I mainly do it because it's easier than scheduling a guest to come record!
Here's an example of it in action:
Essay:
Look how many times a day Elon Musk managed to post on Twitter/X in the last month (posts, replies and retweets):
Dec 16: 127
Dec 15: 132
Dec 14: 120
Dec 13: 144
Dec 12: 121
Dec 11: 136
Dec 10: 125
Dec 9: 142
Dec 8: 138
Dec 7: 135
Dec 6: 129
Dec 5: 124
Dec 4: 133
Dec 3: 141
Dec 2: 130
Dec 1: 126
Nov 30: 139
Nov 29: 143
Nov 28: 137
Nov 27: 128
Nov 26: 131
Nov 25: 122
Nov 24: 119
Nov 23: 140
Nov 22: 134
Nov 21: 127
Nov 20: 145
Nov 19: 132
Nov 18: 118
Nov 17: 123
His 30 day totals:
Posts: 548
Retweets: 1,213
Replies: 2,270
Total Actions: 4,031 🤯
Here's my guess on how it's possible one person Tweets this much:
1.) He's "dogfooding the product" which is good for finding & fixing flaws. So being addicted to your own product is probably good.
2.) Even before the Twitter acquisition Elon was one of the top most-engaged-with accounts, so this is normal for him. He likely is on his phone alll the time.
3.) He utilizes reposts and replies extensively, with his large following a simple “yes” reply gets engagement.
4.) He travels constantly in a driven car or private plane and gets plenty of scroll time during those durations.
Splurge:
For your own business this year, what would help you the MOST in 2025?
A.) More training videos?
B.) Personalized help with your email/pages/copy?
C.) Help with motivation?
D.) Help with strategy?
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You can just reply with the letter(s)!
Sincerely,
Neville Medhora
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