Having a printer in your home

That old printer in the closet? It's not just office nostalgia—it’s a perfect example of latent convenience. You rarely need it… until you really do. And in that moment, it feels magical.

Marketing Analysis

This photo shows a messy closet with a wireless printer tucked away, quietly waiting for its moment. That “silent helper” is what great products do: stay invisible until they solve a sudden, specific pain.

Why It Works

• Taps into “problem-now” moments where urgency spikes.
• Creates relief and gratitude, a powerful combo for brand love.
• Reinforces trust and reliability by being ready when needed.
• Makes for great word-of-mouth when someone says, “That thing just works.”

Examples

• WD-40: Barely used, always loved when something squeaks.
• Tile Tracker: Forgotten until your keys go missing.
• Dropbox: A lifesaver once your hard drive crashes.
• Google Docs Offline: You don’t think about it… until Wi-Fi dies.