This is a simple ad for Karbach Ranch Water that shows off it’s ingredients and relatively low health impact (compared to other drinks)
Add social proof by linking to famous names or brands
An easy way to show social proof for a product is to link the product to a more famous name (if true) like this:...
Jun 18, 2020
Formulas
Copywriting
Testimonials
What makes a good error message graphic
This helpful graphic outlines what make a good error message. ….and here’s what makes a BAD error message: Image Description The image is a...
Dec 27, 2022
Copywriting
Tweets
Social
Avis “We’re only Number 2” Ad Campaign
This “reverse psychology” style ad campaign from Avis did a fun judo-move and turned their “being only No. 2” status into the reason you...
Apr 11, 2023
Ads
Print Ads
Headlines
Visualization of the $100 trillion dollar world economy
Putting all this economic data in an easy to read chart with numbers represented by size is very a very helpful way of displaying...
Sep 28, 2022
Data
Images