The keyword "Copywriting" from 2004 to now

Interest in the keyword "Copywriting" from 2004 to present has skyrocketed since January 2022.
What's your explanation?
This is a great ad by Huel which shows with text and arrow callouts the value of their food.
This 1946 print ad promotes having fun with your family while enjoying a 7up. Red areas are most likely to attract attention, followed by...
This is a very clever and functional packaging style for pasta.
El Arroyo brings in customers with their sense of humor on their signs.