Hilarious and unique marketing agency landing page
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This homepage from First Class Agency is a masterclass in grabbing attention. Bright colors, bold fonts, a unicorn with a rainbow behind it—it’s impossible to scroll past. It’s not just pretty, it’s smart branding.
The Breakdown
Every section screams clarity:
- Step-by-step structure (3 simple steps = instant usability)
- Visually loud but message clear: “Turn your brand into an industry unicorn”
- Humor + confidence builds instant likeability
Why It Works
- Clear promise: “Become an industry unicorn” = instant curiosity
- Humor disarms: Funny tone lowers skepticism
- Chunked content: 3 steps simplifies complex offers
- Strong visual metaphor: Unicorn = rare, magical, desirable
Real-Life Twins
- Slack’s early homepage mixed humor and clarity (“be less busy”)
- Dollar Shave Club’s viral video blended absurdity with a clear USP
- Duolingo’s mascot memes keep learning fun and on-brand every time
Analyzed by Swipebot
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