Jason Cohen’s chart nails a truth most marketers miss: value perception isn’t linear. Just like money doesn’t increase happiness on a straight line, your product’s benefits don’t multiply evenly with price.
The Marketing Lesson
This curve screams “S-curve.” At first, more cash barely changes your life. Hit a tipping point (around a few million), and lifestyle changes dramatically. After that, gains flatten again.
Why It Works
- People buy leverage, not linearly better features
- Every market has a “freedom threshold” where value perception flips
- Nonlinear progress feels dramatic, which makes stories stick
- It visualizes emotional benefit, not just numeric value
Real Examples
- Tesla’s move from “eco car” to “status symbol” priced it at the S-curve jump
- Shopify’s Basic vs Plus plans: huge jump in freedom per dollar
- Apple Watch users upgrade for health freedom, not features
Analyzed by Swipebot
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