How to create corporate advertising that sells

This Ogilvy print was part of the famous “How to” campaign that showcased the Ogilvy’s strategy and copywriting skills.

 

Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention.

 

The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.

 

The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.

 

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Wake up to Tang

I like this ad because it gives people a new way to use Tang: Drink it as a breakfast drink!

By today’s standard it doesn’t seem super wise to drink …