How to create corporate advertising that sells

This Ogilvy print was part of the famous “How to” campaign that showcased the Ogilvy’s strategy and copywriting skills.

 

Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention.

 

The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.

 

The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.

 

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World’s Toughest Truck Ad

The CyberTruck buzz reminds me of the iPhone launch:

– Everyone thought it was partially stupid (no keyboard was a VERY big deal back then).
– So drastically different it …