How to launch new products advertorial by Ogilvy
The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.
Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.
Image Description
The image is a classic print ad by Ogilvy & Mather titled "How to Launch New Products." It features a structured layout with various sections on product, package, name, price, and advertising strategies. The design is text-heavy, conveying expertise and authority.
Positive Aspects
This print ad is a masterclass in conveying complex information succinctly. The structured sections make it easy for readers to digest the strategies for launching new products. The authoritative tone reinforces Ogilvy's reputation in advertising, effectively showcasing their expertise.
Key Takeaways
- Unique Selling Proposition: Emphasize a real point of difference in your product that is perceptible to consumers.
- Strategic Packaging: Ensure your packaging reflects the product’s quality and position in the market.
- Memorable Naming: Choose a name that supports product positioning and resonates with consumers.
- Pricing Strategy: Align the price with the product's perceived value and market positioning.
- Effective Advertising: Use creative and strategic advertising to highlight the product’s benefits and establish brand authority.
Additional Insights
Ogilvy’s approach highlights the importance of understanding consumer psychology in advertising. By focusing on elements like packaging and naming, they tap into how consumers perceive and remember products. It's a reminder that every detail, from the product name to the ad copy, plays a crucial role in successful product launches.
