How to launch new products advertorial by Ogilvy
Print ad created by Ogilvy showcasing the agencies knowledge on launching new products.
Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention.
The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.
Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.
The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.
Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.
Analyzed by SwipeBotSwipeBot
Image Description
The image is a classic print ad by Ogilvy & Mather titled "How to launch new products." It outlines strategic principles for successful product launches, emphasizing the importance of differentiation, naming, direct response advertising, and pricing. The ad is text-heavy with a structured layout, featuring sections with bold headings and illustrative examples.
Positive Aspects
- Structured and Informative: The ad is well-organized with clear sections, making the information easy to digest.
- Credibility and Authority: By highlighting Ogilvy & Mather's experience with launching numerous successful products, the ad establishes trust.
- Visual Hierarchy: The use of headings and bold text effectively guides the reader's attention through the content.
Key Takeaways
- Product Differentiation: Highlight a unique feature or benefit that sets your product apart from competitors.
- Effective Naming: Choose a memorable and relevant name that reinforces your product's positioning.
- Direct Response Techniques: Use direct response advertising to engage consumers and prompt action.
- Strategic Pricing: Set a price that reflects the product's value and market positioning.
- Comprehensive Advertising: Develop an advertising strategy that clearly communicates the product's benefits and value to consumers.
Additional Insights
- Ogilvy’s Timeless Wisdom: The principles outlined are classic yet still highly applicable, proving the timelessness of Ogilvy’s advertising wisdom.
- Practical Examples: Including real-world examples like Hershey's and DOVE adds practical context to the strategies, making them easier to understand and apply.
- Humor and Personality: The ad's tone is authoritative yet approachable, with a touch of humor that keeps the reader engaged.
