I put up a billboard

Neville Medhora tried a fun little billboard experiment for Copywriting Course that turned into a masterclass in scrappy marketing. He bought one for $904, but because no one else rented the space afterward, it stayed up for 4 months.

Marketing Analysis

The billboard is simple: a cartoon face, bold text, and a clear message. No clutter, no fancy design—just something that catches your eye while driving.

Why It Works

• Tiny budget, massive exposure
• Clear, scannable message
• Leverages humor and simplicity
• Unintended bonus: stayed up 4x longer

Examples

• A local cafe got a year of exposure from an unrenewed bus ad.
• Dollar Shave Club’s $4,500 launch video got them 12,000 customers in 48 hours.
• Ryan Reynolds used low-budget humor ads to fuel Mint Mobile’s viral growth.