🎤 The SWIPES Email (Friday, December 13th, 2024)

Friday, December 6th, 2024
​An educational (and fun) email by Copywriting Course. Enjoy!

Swipe:

I just love a simple-yet-helpful image, and this one was pretty cool, especially around the holidays 🎅🏼

Wisdom:

This is a great concept by Nathan Barry: Creating a "Minimum Viable Brand."

An MVB is just a few videos, simple landing page, and podcast episode:

From this you can offer all sorts of freelance services or a mini-agency.

Interesting:

I did an interview with Bilawal Sidhu who is the host of the TED AI Show, a company scout for venture capital firm A16Z, a creator on YouTube TikTok with 1.4M subs, ex-Google, and has a focus on AI, AR & VR:

​

0:30 – Who’s making money in AI?
1:20 – MidJourney’s $200M/year yet losing money
2:35 – The ChatGPT Disruption
4:25 – Real AI Use Cases
7:45 – AI Evens the Playing Field
10:05 – Automating Content with AI
11:03 – Do People Care About AI Content?
15:46 – ChatGPT Glasses Dream
16:45 – Bilawal’s Google Glass Story
19:28 – Apple Vision Pro Solves VR’s Problem
23:09 – The Future of Dating Apps
31:12 – Best Social Platforms Right Now
36:35 – Social Media Strategy
39:02 – Hosting TED AI
45:01 – Monetizing Content
58:21 – Training My AI Replacement
59:54 – 2025 Plans
1:05:49 – Does AI Kill Jobs?
1:08:26 – Return to Physical Jobs
1:14:59 – Content Efficiency Explosion

​You can see my full personal notes from the show here →​

Picture:

It's finally cold in Austin, and it makes a trip to the sauna even nicer!

I especially love that "sauna sizzle" sound when you pour water over the rocks:

Essay:

We asked people what their goals for 2025 are, and a lot of people asked MY goals.

Here's a running list I'm adding to:

Personal goals for 2025:
​- 3 to 6 mini adventures with friends.
- Start new technical project for fun and practice (currently re-vamping SwipeFile, 85% done).
- $Xm cash reserve.
- 1 new skill, likely software or AI related.
- Start getting X/YouTube payments every month. Directly paid for content.
- New book release (75% done)
​
​CC Goals for 2025:
​- Make it even easier to see all your feedback in Content Dashboard.
- Clip, Tag, and Organize your Office Hours feedback so you can see them in your Content Dashboard. We aim to have the best "Learn By Watching Others" program around.
- Reduce amount of time it takes to get a response in the forum (average low end is 2 hours, average high end is 6 hours generally due to timezone differences).
- Put out 2 really good interviews per month. Clip them up for easy watching + distribution.
- Better member directory for making friends, seeing others websites and social media. We have one but it's 6/10. Want to make it 10/10 to create connections.
- Make a better goal tracking system. We currently have a Goals Tracker, but want to make it amazing and very helpful.

Splurge:

One of the most common things we see inside Copywriting Course is people who have an existing project, and they want to maximize it.

So they come to us for help on pages, emails, strategy etc:

People say nice things like:

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We also do weekly Live Reviews each week....we clip them up for members to watch:

A restaurant owner is starting a waterfall tour business, and we setup research on best way to figure out the course of action to make it popular. ​Link​

An Instagram account figures out a great downloads that’s been getting people from social media onto an email list. ​Link​

A new clean-air product on the market improves it’s homepage and waitlist messaging ​Link​

Have a great Friday!​
​Sincerely,
Neville Medhora