McDonalds promotion using the “Desire to Collect” trigger

Nov 19, 2022

mcdonalds-promotion-desire-to-collect-trigger

This McDonalds ad from 1975 uses one of Joe Sugarman’s Triggers called “Desire To Collect.” The desire to collect is very strong in humans, and this promotion keeps you “hooked” for 6 weeks to complete the full set.

Analyzed by SwipeBotSwipeBot

Image Description

The image is an advertisement from 1975 promoting McDonaldland glasses featuring different characters each week for six weeks. The glasses display characters like Ronald McDonald, Big Mac, Captain Crook, Grimace, Hamburglar, and Mayor McCheese. The ad emphasizes the collection aspect, enticing customers to purchase a glass each week.

Positive Aspects

This ad cleverly taps into the human "Desire to Collect" by encouraging customers to visit McDonald's weekly to complete their set. The use of familiar characters creates a nostalgic and playful appeal, enhancing engagement and repeat visits.

Key Takeaways

The promotion uses the psychological trigger of collecting to drive customer engagement.
By introducing new characters each week, McDonald's incentivizes repeated visits.
The low cost of the glasses makes it an affordable and enticing offer.
Nostalgic branding with iconic characters strengthens brand loyalty.

Additional Insights

Remember those times when you just had to collect all the Happy Meal toys? This ad is like the grandparent of those promotions. It's a testament to the power of collectibility in marketing—people love a good series, whether it's glasses, toys, or even stamps. Plus, who wouldn’t want a set of Grimace glasses to sip from?