McDonalds promotion using the “Desire to Collect” trigger

Nov 19, 2022

mcdonalds-promotion-desire-to-collect-trigger

This McDonalds ad from 1975 uses one of Joe Sugarman’s Triggers called “Desire To Collect.” The desire to collect is very strong in humans, and this promotion keeps you “hooked” for 6 weeks to complete the full set.

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