Sam Altman Quote
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The question isn't, "What will I be doing in 10 years?" But, "What will I wish I'd started 10 years from now?"— Sam Altman
Sam Altman’s quote flips the future-thinking question most of us ask. Instead of “What will I be doing in 10 years?”, he asks, “What will I wish I had started 10 years from now?” That’s not just good life advice — it’s a killer marketing mindset.
Why it works
- Shifts focus from prediction to proactive action
- Forces long-term value thinking instead of short-term tactics
- Creates urgency to start now instead of waiting for “perfect timing”
Real-world examples
- Jeff Bezos started Amazon knowing internet shopping would take decades to mature
- HubSpot began blogging early, owning SEO before “content marketing” was cool
- Airbnb bet on user reviews long before trust-based platforms were a norm
Ask this today: what will your future self wish you’d launched now?
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