Sugarman Trigger #8 - Establish Authority
Sugarman says there are many ways to establish authority, some of them being quite simple.
For example he says if you name your company "Jack and Ed's Video Company" it won't sound very big. But if you call your company "Computer Discount Warehouse" it automatically sounds big.
Another way of establishing authority is showing off any large clients you work with. I remember with my first real company HouseOfRave I put this blurb up under every product, and it showcased that we actually sold to large companies like MTV, ABC, Wells Fargo and more:
By simply showing these popular brand logos, larger customers felt far more comfortable ordering from us.
Image Description
A humorous cartoon illustration featuring a stick figure with a "BOSS" hat and a cigar, alongside other stick figures looking at it. The image emphasizes the concept of authority in a playful way.
Positive Aspects
The cartoon adds a light-hearted touch to the topic of establishing authority. It visually reinforces the idea that authority can be perceived through elements like titles and appearances, making the content more engaging.
Key Takeaways
- Names Matter: The name of a business can significantly influence its perceived authority; a more substantial name implies a more substantial presence.
- Client Showcase: Displaying logos of large, recognizable clients can enhance credibility and make potential customers feel more secure.
- Simple Strategies: Establishing authority doesn't have to be complicated; small changes can make a big difference.
Additional Insights
Authority can often be a game of perception. Just like a "BOSS" hat and a cigar can make a stick figure seem authoritative, similarly, strategic branding moves can elevate your business image. Consider your brand's touchpoints and how they contribute to your overall authority.
