People don’t want tools they want a result

Maxx Blank nails it: people don’t buy dashboards or apps; they buy results. Tools are just the middleman. The future? A blend of software and services where companies don’t just hand you tech—they implement it for you.

Why This Works

• Focuses on outcomes, not features
• Reduces friction between product and result
• Makes your offer more valuable and harder to replace
• Turns a one-time sale into an ongoing relationship

Real World Wins

• Triple Whale: shifted from analytics dashboards to done-for-you execution
• HubSpot: from CRM software to full marketing automation and services
• Jasper AI: added expert-led content strategy sessions to its writing tools
• Shopify Plus: pairs enterprise software with hands-on success managers

Results sell. Tools tag along for the ride.