The 3 Reasons Why Copywriting Formula
1. Why are you the best?
2. Why should I believe you?
3. Why should I buy right now?
Don’t make them wonder about these three questions. Answer them and in your copy and get the sale.
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Base Content Priority Chart
This is a chart that shows how “Base Content” should be the main thing you create, then focus on “Base Promotion”, then focus on Social Media. The reasoning is you CONTROL AND OWN Base Content and Base Promotional layers, whereas Social Media can go away and you never truly own it.
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Story Circle
This is what a “Story Circle” looks like when writing a script. This is a great way to run a character through a proper story arc.
Amazon Email Template Sizing And Text Guidelines
This is an email template used by Amazon that includes it’s sizing guidelines and some written guidelines (which are an excerpt from a book by copywriter John Caples).
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The 22 Rules of Storytelling by Pixar
These are some rules of storytelling by the famous movie production company Pixar: #1: You admire a character for trying more than for their successes. #2: You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be v. different. #3: Trying for theme...Read More
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