
Informational content needs to change
Charlie Light nails it: the old “SEO keyword + blog post” formula is toast. AI can crank out 1,000 of...

Sometimes paying for traffic is faster than organic
This tweet nails it: organic marketing builds a solid long game, but paid traffic is the speed hack for learning...
ChatGPT SEO Search Traffic
A few years ago, ChatGPT didn’t exist. Now it’s sending creators YouTube-level traffic. That’s crazy. People are literally discovering sites,...

AI sending over SEO traffic
Organic traffic is shifting fast. The chart above shows a clear trend: search engines are losing ground while AI chatbots...
SEO 1.0 -vs- SEO 2.0
SEO used to be simple: write long blog posts, stuff in keywords, grab traffic from Google. But now the game...
A tectonic big shift in SEO
SEO used to be a game of “fill the info gap and win.” Now, that game is over. Google’s smarter,...
The State of SEO w/ Ross Hudgens of Siege Media (Strategy, Branding, and Tools)
Ross Hudgens runs Siege Media, and they consistently land massive clients like Airbnb, Zillow, and Intuit. How? By focusing less...