In the last 3 years as Google has got smarter and generative AI has become good, the game of SEO has dramatically shifted. It used to be a game of filling in the gaps of information, and then being better than the other results. Now websites are competing with increasingly improving AI, and whole swaths of SEO have been wiped out.

Positive Aspects

The title "A tectonic big shift in SEO" is compelling and accurately reflects the magnitude of change happening in the world of search engine optimization. It sets the stage for a discussion about the seismic shifts in the industry, driven by technological advancements.

The content succinctly captures the essence of the changes in SEO over the past three years. It highlights the impact of Google's intelligence improvements and the rise of generative AI, emphasizing how these factors have changed the landscape from simply filling informational gaps to competing with sophisticated AI algorithms.

Key Takeaways

The SEO landscape has dramatically changed in the last three years due to advancements in AI and Google's smart algorithms.
Traditional SEO strategies of filling information gaps are no longer sufficient.
Websites now face the challenge of competing against AI, making parts of traditional SEO obsolete.

Additional Insights

The evolution in SEO can be likened to the shift from typewriters to computers. Just as typing skills alone weren't enough once computers came into play, traditional SEO tactics need to evolve to keep pace with AI.

With AI's growing role in search, content creators must focus on producing high-quality, unique content that AI can't easily replicate. This might involve tapping into unique human experiences or insights that AI lacks.

As AI continues to advance, the importance of understanding user intent and creating a seamless user experience becomes crucial. It's not just about keywords anymore; it's about delivering genuine value and addressing user needs in innovative ways.