The AIDA Slippery Slope
Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:
I was struck by the imagery of this ad, and it got me curious to keep reading. It goes on to some poetic copy,...
This is a neat infographic that sums up how to create a compelling story Image Description The infographic titled "7-step process for a compelling...
The copywriters took a age old question everyone knows and relayed it to the speed in which they deliver package. Image Description The vintage...
The Ecommerce world is transforming thanks to COVID-19. If you're in a hurting industry, it's time to pivot. And if you're thinking about starting...