The AIDA Slippery Slope
Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:
Ad
Homepage has great graphics and simple but effective copy
I love headlines with the word "you" ! The sub-headline says exactly "what's in it for you": "Truebill empowers you to save more, spend...
Jul 12, 2022
Home Pages
Ahrefs Site Audit Tool Explainer video
This is a fantastic explainer video that shows the product in action while making it kind of exciting with energetic music
Dec 4, 2017
Videos
ElegantThemes Testimonial Page
The Pricing/Join page of ElegantThemes includes an area after the pricing options with an option to view more testimonials.
Aug 19, 2017
Testimonials
When Working More Is A Waste Of Time
This simple image shows how working more isn't always better. After a certain amount of time, you'll start to get diminishing returns for the...
Jul 16, 2020
Images