The AIDA Slippery Slope
Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:
Ad
Product describes how it can dye your clothes a different color
This 1968 ad for Rit Liquid Dye uses a great headline and image to grab your attention, then describes how the yellow dress in...
Nov 23, 2022
Ads
Print Ads
Copywriting
Headlines
Images
$100m/year framework: “Persona Problem Promotion”
Ayman Al-abdullah gives some solid advice about how to build a huge company. He also gives an interesting example of how American Express understood...
Nov 7, 2024
Videos
Advice
Best Blog Post Image-to-Text Ratio for Shares
Looks like there is such a thing as too little AND too many images in a blog post. If you want shares, shoot for...
Jun 27, 2020
Data
Stats
If you have to change only ONE thing...
If you can only change ONE thing, and keep everything else the same, what would you change? Focus on that one thing for a...
Jan 10, 2025
Business Ideas
Advice