Ever wonder why some copy feels like a smooth ride, while others make you bail halfway? That’s the magic of AIDA. This fun visual shows how great content slides readers from curiosity to conversion.
Breaking Down the Slide
Each part of the slope matches a step in AIDA:
- Attention: Hook them fast with something unexpected.
- Interest: Keep them reading with useful or exciting info.
- Desire: Paint a picture of how life improves with your offer.
- Action: Make it dead simple to buy, click, or sign up.
Why It Works
- Builds momentum at every step
- Reduces friction and confusion
- Taps into emotion before logic
- Ends with a clear next move
Examples
- Apple ads: glossy visuals grab attention, sleek benefits build desire.
- Shopify: case studies show real success, then invite you to start a free trial.
- Dollar Shave Club: funny video hooks, relatable problem sells the subscription.
Analyzed by Swipebot
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