The AIDA Slippery Slope
Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:
DuPont Wax Vintage Print Ad
This is a great example of taking your audience's biggest pain point (e.g. having to spend time waxing your car all the time) and...
Aug 18, 2020
Print Ads
Before and After
House Of Rave Email
(Email Subject Line): Hey…I screwed up. You know how sometimes you screw up and just say D’OH? This is one of those times… I’m...
Nov 28, 2017
Emails
1911 International Tourism Exhibition in Berlin
This is (in my opinion) a visually stunning poster for the 1911 International Tourism Exhibition in Berlin. It just looks cool! Image Description The...
Sep 15, 2022
Ads
Print Ads
Images
How couples meet graphic
WOW. Look how rapidly online dating became the primary way couples meet. I meet people who don't like using dating apps, but by the...
Jun 24, 2024
Data
Images