Volkswagen Print Ad

There’s lots of good things going on with this ad…

First, a big picture of a smashed car. I bet most ads from this time had photos of cars in pristine condition, so a photo of a crunched bumper stands out and grabs your attention.

Second, this is a great example of taking one benefit (cheap replacement parts) and turning it into a unique angle the entire ad is built on. It’s more memorable than your typical car ad that just lists out gas mileage, legroom, 0-60mph, etc.

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1967 version of “eCommerce”

This Johnson Smith Novelty Items magazine ad was how the 1960’s version of “eCommerce” companies worked. They would make compact ads like this with their catalog of popular (or curiosity-inducing)