What people will pay for.

Sugarman Trigger #9

Headline Formula "Who Else"

Who Else Wants {Most Desirable Outcome or Benefit}? Fitness example: Who else wants to look great naked? Real estate example: Who else wants that...

Clever billboard that uses context to create a bigger story

This billboard was put in the middle of the pandemic in 2020 as part of their ‘The worst time to launch a new brand’...

Benjamin Franklin's To-Do List

Apparently this is how Benjamin Franklin use to organize his day: